Research on the Growth Mechanism of Product Architecture in the Absence of Dominant Design

Abstract

Abstract: Product architecture design is an important way to realize product innovation. Before the dominant design appears in the market, the product development of enterprise faces great challenge. This paper aims to address how to explore a feasible path of architecture growth through architecture innovation in the absence of dominant design. Taking Bizchat of Chanjet Company as the research object, this paper uses case study method to explore the growth mechanism of architecture in the context without dominant design. The results show that the growth mechanism is different in different periods. Based on this, the cycle model of product architecture growth mechanism is proposed. Secondly, through the analysis of the transformation of organizational binary learning in the process of architecture growth, we find that exploratory learning has a positive impact on the external innovation of product architecture, and exploitative learning has a positive impact on the internal innovation of architecture. Besides, the balance of exploratory learning and exploitative learning is conducive to architectural innovation of product.

Key words: without dominant design, product architecture, architecture innovation, growth mechanism

Duan Caili, Gu Yuanxun. Research on the Growth Mechanism of Product Architecture in the Absence of Dominant Design[J]. Management Review, 2021, 33(7): 92-106.

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