Users' Internet Behavior Characteristics and Professional Knowledge Level——An Empirical Study Based on the Users of autohome.com

Abstract

Abstract: To recognize network characteristics of users with a high level of professional knowledge in professional BBS is of vital importance for enterprises to recognize lead users with a high value, who can help promote interactive innovation of product. This paper chooses data from autohome.com, a professional automobile BBS, and conducts textual analysis and statistics of user network behavior features. The two-stage least square meter is adopted for modeling and to conduct correlation analysis of users' internet behavior characteristics and professional knowledge level. Empirical results suggest that users with a high level of professional knowledge usually demonstrate the following features: a high degree centrality, a high reply frequency, a long average length of posts, a large number of fans, and simultaneous activity in multiple subgroups. This research can render practical foundation for enterprises interactive innovation.

Key words: web forum, internet behaviors, professional knowledge level, lead users

Lin Jie, Yang Zhaojie. Users' Internet Behavior Characteristics and Professional Knowledge Level——An Empirical Study Based on the Users of autohome.com[J]. Management Review, 2021, 33(5): 331-340.

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