Management Review

Management Review ›› 2021, Vol. 33 ›› Issue (4): 3-11.

• Invited Article •     Next Articles

Strategic Thinking and Measures on the Development of Business Administration Discipline

Zhang Yuli1,2, Wu Gang3, Yang Jun4, Xu Xin5, Ran Lun6, Lin Weipeng7   

  1. 1. School of Business, Nankai University, Tianjin 300071;
    2. Entrepreneurship Research Center of Nankai University, Tianjin 300071;
    3. National Science Foundation of China, Beijing 100085;
    4. School of Management, Zhejiang University, Hangzhou 310058;
    5. School of Economics and Management, Tsinghua University, Beijing 100084;
    6. School of Economics and Management, Beijing Institute of Techonology, Beijing 100081;
    7. School of Management, Shandong University, Jinan 250100
  • Received:2020-11-17 Online:2021-04-28 Published:2021-05-06

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Abstract: Synchronous with the progress of domestic industrial and commercial enterprises, economic development and the promotion of China’s international status, the construction of Business Administration Discipline has received extensive attention over the past five years, and the construction intensity has been significantly increased. We conduct a lot of research work as part of the NSFC Special Grants Practice, including a discipline strategy questionnaire survey to more than 1,000 domestic and overseas scholars and entrepreneurs. Our findings show that strong self-reflection under high attention is the consensus of scholars, while the misalignment between management theory of industrial society and corporate practice in the digital economy era is the problem commonly reported by entrepreneurs. This paper analyzes the problems that scholars and entrepreneurs pay close attention to, and puts forward some directional suggestions in order to make contributions to the healthy development of Business Administration Discipline.

Key words: Business Administration Discipline, development strategy, future, strategic themes