Research on Effect of Mobile Academic Virtual Community Governance Mechanism on Knowledge Sharing Behavior——Trust as a Mediating Variable

Abstract

Abstract: Based on the existing researches and combined with particularity of mobile academic virtual community, this paper proposes four governance mechanisms in mobile academic virtual community and divides trust into trust in members and trust in community. This paper constructs a theoretical model which posits trust as a mediator in linking governance mechanisms and knowledge sharing behavior in mobile academic virtual community. Structural equation model, Bootstrap method and PRODCLIN program are used to test the model. Through a survey of 542 users from mobile academic virtual community, results show that community building, community motivating, and information protecting are direct driving powers for knowledge sharing behavior. The mediating effect of trust in members only exists in the impact of community building and community monitoring on knowledge sharing behavior while trust in community has significant mediating effect in the impact of governance mechanisms on knowledge sharing behavior in mobile academic virtual community. Trust in community is the key mediator.

Key words: mobile academic virtual community, governance mechanism, knowledge sharing behavior, trust

Chi Ming, Bi Xinhua, Xu Yongshun. Research on Effect of Mobile Academic Virtual Community Governance Mechanism on Knowledge Sharing Behavior——Trust as a Mediating Variable[J]. Management Review, 2021, 33(2): 164-175.

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