The Impact of Carbon Trading Policy and Advertising on the Choice of Supply Chain Recycling Channels

Abstract

Abstract: This paper discusses three kinds of closed-loop supply chain recovery models and then studies how decision-makers' choice of supply chain recycling channels is affected by the carbon trading policy outside the supply chain and the advertising strategy inside the supply chain. The research shows that different recovery models will not affect the pricing and market demand of new products in the positive supply chain. The retailer's advertising input level, the recovery coefficient of the recovery channel and the fluctuation of the carbon trading price will have different effects on supply chain members' decisions.

Key words: carbon trading price, advertising input level, closed-loop supply chain, decentralized decision

Sun Chaoyuan, Tian Siyuan. The Impact of Carbon Trading Policy and Advertising on the Choice of Supply Chain Recycling Channels[J]. Management Review, 2020, 32(12): 242-252.

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