Abstract: Construction contract is a kind of reference point which can induce contractors' fairness perception and influence their behavior further. It is essential to identify which clause in contract is the fairness reference point. Under the guidance of the contract reference point theory, the important clauses of construction contract are identified by content analysis method, and the eye-movement experimental materials are designed based on the analysis result. Then the discerned contract fairness reference point is verified by eye movement experiment. The research results show that the distributive justice, which is embodied in risk sharing clauses, is the most important fairness reference point in contract and the procedural justice, which is embodied in participation right clauses, is the next in importance. The result deepens the cognition of contract reference point theory, enriches the fairness theory, and makes marginal contribution to the application of reference point theory, which has an important practical significance for the designation of contract strategy.

Key words: construction contract, contracts as a reference point, points of justice, contents analysis, eye movement experiment