Complementary Resources Integration or Hierarchies Separation?——Study of Platform Organization Architecture Design from Complementarity Perspective

Abstract

Abstract:

Complementarity is the underlying logic of platform organization architecture design. This research presents a case study that explores the architecture design of platform organization from complementarity perspective. Our research findings show that different common resource sets are combined by vertical system function complementarity. In addition, different common resource sets are constructed through different horizontal complementarities. Then we propose the synthetical architecture design of platform organization which is combined by horizontal and vertical complementarities. This synthetical complementary architecture can provide self-organizing empowerment for participants in the platform organization, and also improve their market response speed and the value creation efficiency. Our conclusion extends the system level architecture design of platform organization theory, identifies multi-dimensional complementary common resources configuration strategy, provides a solution for platform enterprises to balance the trade-off between the control and autonomy, and enriches the complementarity theory in the platform research.

Key words: platform organization, platform architecture, organization architecture, complementary

Zhang Jingbo, Ge Jing, Du Yishan. Complementary Resources Integration or Hierarchies Separation?——Study of Platform Organization Architecture Design from Complementarity Perspective[J]. , 2020, 32(3): 307-322.

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