The Effects of Ethical Leadership on Firm Reputation: A Moderated Mediation Model

Abstract

Abstract:

Over recent years, the frequent emergence of environment pollution scandals which reduce firm reputation has aroused concerns for corporate ethics and optimization of management functions. Therefore, this study aims to figure out how leadership and human resource management promotion influence firm reputation. We find that ethical leadership is positively related to firm reputation; green human resource management mediates the relationship between ethical leadership and firm reputation, small business orientation moderates the relationship between green human resource management and firm reputation, and small business orientation moderates the mediating mechanism of green human resource management. These results further expand the research on ethical leadership, green human resource management and small business orientation.

Key words: ethical leadership, green human resource management, firm reputation, small business orientation

Tang Guiyao, Chen Lin, Yuan Shuo. The Effects of Ethical Leadership on Firm Reputation: A Moderated Mediation Model[J]. , 2019, 31(12): 170-180.

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