Optimal Decision-making Equilibrium Strategy of Online Supply Chain Finance Based on the Revenue Sharing Mechanism

Abstract

Abstract:

All parties involved in online supply chain finance can jointly build a coalition chain to form a new complex ecosystem, reshaping the trading relationships of all parties involved, and forming a multi-game relationship with linkage. This paper reveals the multi-dimensional principal-agent relationship and game decision-making mechanism in online supply chain finance through the identification of risk nodes. At the same time, it studies the existence and uniqueness of the multi-decision equilibrium under the supply chain coordination based on the introduction of the revenue-sharing contract and differential repayment contract on the secondary supply chain. The different financing options faced by retailers under credit constraints and the optimal order quantity and revenue sharing coefficient under different choices are analyzed. Moreover, the risk pricing strategy of financing platform and the action choices and expected returns of the third-party warehousing companies are discussed. The adjustment of the post-interest distribution coefficient is discussed according to the evolution of the competing parties' participation. The above research shows that the multi-dimensional game of all parties involved in online supply chain finance has the unique decision equilibrium, and the revenue sharing mechanism can realize supply chain coordination. Under this decision equilibrium, all parties involved have realized the increase of income.

Key words: online supply chain finance, revenue sharing contract, trading decision, decision equilibrium

Tan Yuying, Yang Zheng. Optimal Decision-making Equilibrium Strategy of Online Supply Chain Finance Based on the Revenue Sharing Mechanism[J]. , 2019, 31(9): 241-254.

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