Research on Product Quality Demand and Its Intrinsic Factors

Abstract

Abstract:

Under the background of asymmetry structure of product quality demand and supply, this paper studies, from the demand side, product quality demand and its internal influence factors, in order to improve the efficiency of quality supply. The product quality demand function is derived from the endogenous quality decision model, and constructs the simultaneous equations. Based on the 1994-2017 year statistics of the United States, we find that product quality demand, product price and income are endogenous, and product price and income are important factors to product quality demand. Among them, there is a periodic relationship between income and product quality demand. According to Rostow's theory of economic development stage, three stages, i.e. scale consumption, quality consumption and brand consumption, are defined, and the characteristics of the stages are consistent with the development of society, economy and science and technology.

Key words: product quality demand, influencing factors, simultaneous equation model, endogeneity test

Song Mingshun, Zhou Hanting, Yu Xiao, Zhou Lijun. Research on Product Quality Demand and Its Intrinsic Factors[J]. , 2019, 31(9): 135-145.

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