Adoption and Integration of Business Model in Retail Industry Empowered with “Artificial Intelligence +”——A Mult-case Study

Abstract

Abstract:

This paper takes the business model empowered with artificial intelligence in retail industry as the research object, and discusses the driving factors of the adoption of"artificial intelligence +" business model innovation and the integration and conflicts after adoption. By comparing and analyzing three retail enterprises with different technology development methods, we come to the following conclusions:(1) The adoption of "artificial intelligence+" business model of enterprises is driven by internal and external factors, internal factors refer to organizational management factors (the promotion of managers, the establishment of IT R&D department, the risk aversion brought by artificial intelligence) and the accumulation of data; external factors include the impact of new retail on traditional enterprise, the system performance of artificial intelligence, the spread and diffusion of new technology and knowledge. (2) After adopting the business model of artificial intelligence, enterprises will face the crisis from the organization, employees and the complementation of project. At the same time, this paper identifies two external knowledge management modes, that is, exploratory knowledge management and applicable knowledge management. Based on the above conclusions, this paper further discusses the inspiration and prospects in future research.

Key words: artificial intelligence, business model, retail industry, multiple case study

Wang Yanyu, Su Xin, Xie Wei. Adoption and Integration of Business Model in Retail Industry Empowered with “Artificial Intelligence +”——A Mult-case Study[J]. , 2019, 31(7): 186-198.

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