The Relationship between Supply Chain Integration and Firm Performance in Omni-channel Retailing

Abstract

Abstract:

At present, the quantitative research on supply chain integration for omni-channel (OC) retailing is scarce. This study proposes a conceptual model of the relationships among the capabilities of logistics integration, the level of supply chain integration and firm performance in OC retailing based on resource-based theory (RBV). An empirical study is conducted based on a survey of 243 retailers in Chinese market through the structural equation modeling (SEM) to examine the hypotheses proposed in the conceptual model. The results show that, in OC retailing, the capabilities of information integration and organizational integration have significant positive impact on the level of supply chain integration, and the supply chain integration level has not only a positive effect on operational performance but also a larger effect on the financial performance. However, the positive impact of logistics process integration on supply chain integration is not confirmed. This study, as a first attempt on the research of supply chain integration in the context of OC, provides support for the practitioners to conduct OC strategy.

Key words: supply chain integration, omni-channel, retail logistics, resource-based theory

Song Guang, Wang Yan, Song Shaohua, Shi Xianliang. The Relationship between Supply Chain Integration and Firm Performance in Omni-channel Retailing[J]. , 2019, 31(6): 238-246.

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