An Empirical Study of the Relationships between Mianzi Orientation, Renqing Orientation and Knowledge Sharing Intention: The Moderating Effects of Tacitness of Knowledge

Abstract

Abstract:

This study focuses on the effects of national culture and knowledge attributes on knowledge sharing intention. Mianzi orientation and renqing orientation are chosen as the representative variables of national culture, tacitness of knowledge is chosen as the representative variable of knowledge attributes, and knowledge sharing intention is divided into knowledge donating intention and knowledge collecting intention. Based on a survey of 258 knowledge workers from Jiangsu province, this study explores the effects of two cultural variables (mianzi orientation and renqing orientation) on two types of knowledge sharing intention (knowledge donating intention and knowledge collecting intention), and the moderating effects of tacitness of knowledge on the relationships between two cultural variables and two types of knowledge sharing intention. The empirical results show that:both mianzi orientation and renqing orientation have a significant positive effect on knowledge donating intention, and a significant negative effect knowledge on collecting intention; tacitness of knowledge positively moderates the relationship between mianzi orientation and knowledge donating intention, and positively moderates the relationship between mianzi orientation and knowledge collecting intention; tacitness of knowledge negatively moderates the relationship between renqing orientation and knowledge donating intention, and positively moderates the relationship between renqing orientation and knowledge collecting intention.

Key words: knowledge sharing intention, mianzi orientation, renqing orientation, tacitness of knowledge

Jin Hui, Duan Guang, Li Hui. An Empirical Study of the Relationships between Mianzi Orientation, Renqing Orientation and Knowledge Sharing Intention: The Moderating Effects of Tacitness of Knowledge[J]. , 2019, 31(5): 147-162.

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