Subjective Norm and Employees' Innovation Behavior: A Perspective of Impression Management Motivation

Abstract

Abstract:

The existing studies on employees' innovation behavior are mainly based on the perspective individual motivation perspective under the organizational behavior theory, including internal motivation and external motivation. Based on the perspective of social psychology, this paper explores the core concept of impression management motivation and the effect relationship between subjective norm and impression management motivation. Analysis on the data of 654 usable questionnaires indicates that:(1) Injunctive norms have a positive effect on innovative idea implementation, and descriptive norms have a positive effect on both innovative idea generation and innovative idea implementation; (2) Descriptive norm indirectly affects innovative idea generation and innovative idea implementation through impression management motivation; (3) Self-construal moderates the relationship between descriptive norm and impression management motivation. The significance of this study lies in the fact it not only enriches and supplements the theory system of individual innovation behavior, but also provides theoretical instructions for organizations to stimulate more employees' innovation behavior in management practices.

Key words: subjective norm, impression management motivation, self-construal, innovation behavior

Zhao Bin, Zhou Qianqian, Liu Guixia, Yu Weixin. Subjective Norm and Employees' Innovation Behavior: A Perspective of Impression Management Motivation[J]. , 2019, 31(3): 71-82.

References

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