Virtual Enterprises' Strategic Management Process Model Based on the Classical Grounded Theory

Abstract

Abstract:

As the economic development increasingly tends toward dynamic network, information transparency and data complexity, traditional enterprises have to change their organizational pattern to grasp market opportunities and respond effectively to consumer demand and many of them have set up a virtual enterprise organization model with higher elasticity and flexibility. As a new organizational form, the virtual enterprises' organizational structure and operational mechanism are different from traditional ones, so the strategic management paradigm, subject and process are also different, but the current academic community does little qualitative research by normative methods to explain how the virtual enterprises conduct strategic management and what its process is. In this paper, we use classical grounded theory and selected typical virtual enterprise cases to do a grounded research. We find that the virtual enterprises' strategic process is quite different from traditional enterprises because of the dynamic and fuzziness characters of virtual enterprises' boundary, the dynamic environment is an important factor which cannot be neglected. Eventually, this paper constructs a general theoretical model of virtual enterprise strategic management process, comprehensively describes the whole process of virtual enterprise strategy management and especially reflects the strategic interaction between the leader and members of the alliance. This research provides a theoretical guidance to virtual enterprises' successful strategy implementation. It is useful for virtual corporations to promote their strategic flexibility and adaptability, improve their competitive capability, and establish and enhance competitive advantage by efficient strategy management.

Key words: classical grounded theory, virtual enterprises, strategic management process

Hao Gang, Chen Jiali, Jia Xudong. Virtual Enterprises' Strategic Management Process Model Based on the Classical Grounded Theory[J]. , 2018, 30(6): 196-211.

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