Abstract: To study the influence factors of Internet-based E-business technology assimilation and their effect, the paper combines Technology-Organization-Environment(TOE) framework into a comprehensive conceptual model to study the assimilation influence factors based on innovation diffusion theory. The model divides e-business technology assimilation process into three stages: initiation→adoption→integration over time. After that, using the sample survey data of the high and new technology enterprises in Heilongjiang province, the paper conducts an empirical research on the theoretical model and hypothesis. The results reveal that there is a great deal of difference in the influence factors at different E-business technology assimilation stages and the same factor has different influence on the different assimilation stages. The experimental results are very important for the providers and adopters of E-business technology and relevant policy-makers.

Key words: E-business, technology assimilation, influence factor, Technology-Organization-Environment(TOE) framework