管理评论
市场需求和成本信息不对称对制造商开通直销渠道的影响
慕艳芬, 聂佳佳, 石纯来
Effects of Asymmetric Information about the Demand and the Cost on the Manufacturer's Direct Sale Channel Strategy
Mu Yanfen, Nie Jiajia, Shi Chunlai
管理评论 . 2018, (9): 143 -151 .