基于WSR的制造企业服务衍生状态及其评价研究

摘要/Abstract

摘要：

依托优势制造资源进行服务衍生已成为制造企业获取竞争优势的重要手段。针对当前对制造企业服务化评价视角单一的缺陷，建立了基于物理-事理-人理的服务衍生分析框架和评价方法。划分了制造企业服务衍生在物理-事理-人理分析框架下的状态；考虑到评价指标间相互影响，利用模糊网络分析方法构建基于物理-事理-人理的服务衍生评价模型；最后，利用实例分析验证了该分析框架与评价方法能够刻画行业服务衍生状态，和判定特定企业的状态定位，研究结论对面向服务型制造转型的企业具有重要启示。

关键词: 服务衍生, 物理-事理-人理, 状态识别, 评价分析

Abstract:

Basing on the superior manufacturing resources to provide derivative services has become an important approach for manufacturers to obtain competitive advantage.To solve the defect that manufacturers diversifying into the service sector are currently evaluated only from a single perspective,this paper establishes an analytical framework and evaluation method of service derivatization based on wuli-shili-renli (WSR).The state of manufacturer's service derivatization under the WSR analytical framework is derived.Considering the interaction between the evaluation indexes,this paper builds a WSR-based service derivatization evaluation model using FANP.Finally,an empirical analysis proves that the analytical framework and evaluation method can characterize the service derivatization state of the industry and evaluate the service derivative state of a specific enterprise.The research conclusion has important implications for service-oriented manufacturing to transform.

Key words: service derivative, wuli-shili-renli, state recognition, evaluation analysis

罗建强, 李伟鹏, 赵艳萍, 程发新. 基于WSR的制造企业服务衍生状态及其评价研究[J]. , 2017, 29(6): 129-140.

Luo Jianqiang, Li Weipeng, Zhao Yanping, Cheng Faxin. A WSR-based Research on the State and Evaluation of Manufacturer's Service Derivatization[J]. , 2017, 29(6): 129-140.

参考文献

[1] Gebauer H., Joncourt S., Saul C. Services in Product-oriented Companies:Past, Present, and Future[J]. Universia Business Review, 2016,(49):32-53
[2] 谢文明,江志斌,林文进. 推进服务型制造:实现产品经济向服务经济的转型[J]. 经济体制改革, 2012,(6):104-108
[3] 罗建强,赵艳萍,彭永涛. 基于TRIZ的制造企业服务衍生研究[J]. 管理评论, 2016,28(5):35-46
[4] 罗建强. 服务型制造企业服务衍生的存在性研究[J]. 科学学与科学技术管理, 2015,36(12):119-127
[5] Santamaría L, Nieto M J, Miles I. Service Innovation in Manufacturing Firms:Evidence from Spain[J]. Technovation, 2012,32(2):144-155
[6] Liu C. H., Chen M. C., Tu Y. H., ea tl. Constructing a Sustainable Service Business Model[J]. International Journal of Physical Distribution & Logistics Management, 2014,44(1-2):80-97
[7] Kohtamäkia M., Partanen J., M ller K. Making a Profit with R&D Service-the Critical Role of Relational Capital[J]. Industrial Marketing Management, 2013,42(1):71-81
[8] Smith N., Maull R. The Three Value Cycles of Equipment based Service[J]. Production, Planning & Control, 2012,23(7):1-18
[9] Gr nroos C., Ravald A. Service as Business Logic:Implications for Value Creation and Marketing[J]. Journal of Service Management, 2011,22(1):5-22
[10] Luo J. Q. Product-customization and Payment Policy with Postponement Strategy[J]. Journal of Service Science and Management, 2013,6(1):1-10
[11] Dimache A., Roche T. A Decision Methodology to Support Servitization of Manufacturing[J]. International Journal of Operations & Production Management, 2013,33(11-12):1435-1457
[12] Yoon B., Kim S., Rhee J. An Evaluation Method for Designing a New Product-service System[J]. Expert Systems with Applications, 2012,39(3):3100-3108
[13] 杨洋,徐忠建,田也壮,等. 制造能力优势与企业服务策略[J]. 系统工程, 2014,32(3):70-77
[14] 耿秀丽,徐士东,李易林,等. 考虑产品服务组合效应的产品服务系统方案评价方法[J]. 计算机集成制造系统, 2015,21(10):2798-2806
[15] Aurich J. C., Fuchs C., Wagenknecht C. Life Cycle Oriented Design of Technical Product Service System[J]. Journal of Cleaner Production, 2006,14(17):1480-1494
[16] 左冠丽,褚学宁,陈东萍,等. 基于直觉模糊信息公理的产品服务方案选优[J]. 计算机集成制造系统, 2015,21(4):1134-1141
[17] Matschewsky J., Sakao T., Lindahl M. ProVa-Provider Value Evaluation for Integrated Product Service Offerings[J]. Procedia CIRP, 2015,30(1):305-310
[18] Sakao T., Lindahl M. A Value Based Evaluation Method for Product/Service System Using Design Information[J]. CIRP Annals-Manufacturing Technology, 2012,61(1):51-54
[19] 杨慧,宋华明,俞安平. 服务型制造模式的竞争优势分析与实证研究——基于江苏200家制造企业数据[J]. 管理评论, 2014,26(3):89-99
[20] 顾基发,唐锡晋,朱正祥. 物理-事理-人理系统方法论综述[J]. 交通运输系统工程与信息, 2007,7(6):51-60
[21] 赵国杰,王海峰. 物理事理人理方法论的综合集成研究[J]. 科学学与科学技术管理, 2016,37(3):50-57
[22] 李浩,顾新建,祁国宁,等. 现代制造服务业的发展模式及中国的发展策略[J]. 中国机械工程, 2012,23(7):798-809
[23] Dachs B., Biege S., Borowiecki M., et al. Servitisation of European Manufacturing:Evidence from a Large Scale Database[J]. The Service Industries Journal, 2014,34(1):5-23
[24] 寿涌毅,王伟姣, Dmitrij,等. 制造业产品服务系统的价值链设计与重构——基于杭氧的案例研究[J]. 管理评论, 2016,28(2):230-240
[25] Bei L. T., Chiao Y. C. An Integrated Model for the Effects of Perceived Product, Perceived Service Quality, and Perceived Price Fairness on Consumer Satisfaction and Loyalty[J]. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 2001,14(1):125-135
[26] 姚树俊,陈菊红,张晓瑞. 基于服务能力的产品服务化供应链协调对策研究[J]. 软科学, 2011,25(11):56-60
[27] Gao J., Yao Y., Zhu V. C. Y., et al. Service-oriented Manufacturing:A New Product Pattern and Manufacturing Paradigm[J]. Journal of Intelligent Manufacturing, 2011,22(3):435-446
[28] 李靖华,朱文娟. 组织理论视角下的我国服务创新研究进展[J]. 研究与发展管理, 2014,26(4):82-91
[29] 罗建强,汤娜,赵艳萍. 制造企业服务衍生的理论和实现方法分析[J]. 中国科技论坛, 2015,(4):75-80
[30] Rapaccini M. Pricing Strategies of Service Offerings in Manufacturing Companies:A Literature Review and Empirical Investigation[J]. Production Planning & Control, 2015,26(14):1-17
[31] Cassia F., Ugolini M. M., Cobelli N., et al. Service-based vs. Goods-based Positioning of the Product Concept:Effects on Customer Perceived Value[J]. The TQM Journal, 2015,27(2):247-255
[32] Lee Y. C., Huang S. Y. A New Fuzzy Concept Approach for Kano's Model[J]. Expert Systems with applications, 2009,36(3):4479-4484
[33] Tontini G. Integrating the Kano Model and QFD for Designing New Products[J]. Total Quality Management, 2007,18(6):599-612
[34] Chaudha A., Jain R., Singh A. R., et al. Integration of Kano's Model into Quality Function Deployment[J]. The International Journal of Advanced Manufacturing Technology, 2011,53(5-8):689-698
[35] 顾基发. 物理事理人理系统方法论的实践[J]. 管理学报, 2011,8(3):317-322
[36] 党兴华,张晨. 基于FANP的创新型企业评价模型研究[J]. 科学学与科学技术管理, 2015,12(3):114-122
[37] 张苑秋,田军,冯耕中. 基于网络层次分析法的应急物资供应能力评价模型[J]. 管理学报, 2015,12(12):1853-1859