移动医疗环境下患者感知价值形成机理研究

摘要/Abstract

摘要： 当前，移动医疗成为提升患者感知价值的重要因素，但如何改变传统医疗服务模式提高患者感知价值的作用机理还未得到充分的研究。本文以三甲医院移动医疗项目为研究场景，分析移动医疗中医患互动、信息共享和患者感知价值之间的关系。运用探索性案例分析方法，研究不同服务阶段的三个案例，构建了移动医疗环境下的患者感知价值形成机理：在不同的医疗服务阶段，互动的需求、信息共享的内容和获取的价值表现各不相同；基于信息共享的三个阶段，提出医患互动是患者感知价值的源泉，信息共享能力是提高患者感知价值的关键。本研究将信息共享理论和患者感知价值结合，深入分析了医疗服务全过程的患者感知价值形成机理，为医疗体研发设计移动医疗系统提供了有益的理论依据。

关键词: 移动医疗, 医患互动, 信息共享, 患者感知价值

Abstract: This paper explores how the mobile medical services have changed the traditional medical service and driven the whole service to a high level. To explain the service innovation process, we conduct an exploratory case study to examine the patient perceived value of mobile medical service. Using exploratory case analysis method, we construct the formation theory of patient perceived value in mobile medical system: 1) The mobile medical service improves the interaction mode between doctors and patients; 2) The mobile medical expands the scope and content of information sharing; 3) Medical information sharing enhances the patient perceived value. This case study achieves a useful extension of the research on the mechanism of medical service innovation.

Key words: mobile medical, doctor-patient interaction, information sharing, patient perceived value

胡蓉, 陈慧芳, 徐卫国. 移动医疗环境下患者感知价值形成机理研究[J]. , 2017, 29(3): 261-270.

Hu Rong, Chen Huifang, Xu Weiguo. A Case Study on the Formation Mechanism of the Patients' Perceived Value in Mobile Medical System[J]. , 2017, 29(3): 261-270.

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