管理评论

›› 2012, Vol. 24 ›› Issue (2): 163-170.

• 组织行为与人力资源管理 • 上一篇    下一篇

双重视角下的竞争优势：内涵、代表性研究与基本分析单位

张敬伟1，2 ,王迎军2   

  1. 1.燕山大学经济管理学院，秦皇岛066000；2.南开大学商学院，天津 300071
  • 收稿日期:2012-06-19 修回日期:2012-06-19 出版日期:2012-02-25 发布日期:2012-06-20

Two Interrelated Perspectives of Competitive Advantage: Connotation, Representative Studies and Basic Unit of Analysis

  1. 1.School of Economics and Management Yanshan University, Qinhuangdao 066000;2.Business School Nankai University, Tianjin 300071
  • Received:2012-06-19 Revised:2012-06-19 Online:2012-02-25 Published:2012-06-20

摘要： 竞争优势是战略管理研究领域的核心概念。但是，现有文献对竞争优势的理解与分析视角存在着诸多差异，导致竞争优势的分析单位也不尽相同。为推动竞争优势理论的整合，本文从双重视角审视竞争优势的概念及代表性研究，并提出把产品作为竞争优势基本分析单位的分析逻辑与重要意义，为竞争优势理论的整合和发展提供了一个新的思路。

关键词: 竞争优势, 双重视角, 分析单位, 内涵

Abstract: Competitive advantage is at the core of strategic management research. But extant literatures look at competitive advantage from different perspectives and use its meaning differently, resulting in different unit of analysis. Looking at the construct from two interrelated perspectives, this paper reviews relevant representative literature, proposes product as the basic unit of analysis and provides relevant analytic logic. In this way, we hope to promote the integration of different perspectives of competitive advantage research in a new way.

Key words: competitive advantage, two interrelated perspectives, unit of analysis, connotation