管理评论 ›› 2026, Vol. 38 ›› Issue (9): 262-275.

• 案例研究 • 上一篇    

产业互联网平台如何应对价值创造与获取矛盾?——基于主导逻辑的大汉案例研究

周文辉, 刘馨予, 白裕   

  1. 中南大学商学院, 长沙 410083
  • 收稿日期:2025-07-01 发布日期:2026-10-09
  • 作者简介:周文辉(通讯作者),中南大学商学院教授,博士生导师,博士;刘馨予,中南大学商学院硕士研究生;白裕,中南大学商学院博士研究生。
  • 基金资助:
    国家自然科学基金面上项目(72372162);湖南省自然科学基金面上项目(2025JJ50437);中南大学“高端智库”(2022znzk04)。

How do the Industrial Internet Platforms Deal with the Contradiction between Value Creation and Capture? A Case Study of Dahan Based on Dominant Logic

Zhou Wenhui, Liu Xinyu, Bai Yu   

  1. School of Business, Central South University, Changsha 410083
  • Received:2025-07-01 Published:2026-10-09

摘要: 产业互联网平台是现代化产业体系的核心载体,但其创业过程始终面临价值创造与获取的根本性矛盾。本文以大汉电商为例,基于主导逻辑的理论视角,探索产业互联网平台应对价值创造与获取矛盾的过程机理。研究发现:平台通过“矛盾识别—主导逻辑—价值创造—价值获取”的动态闭环,将抽象价值行为矛盾转化为阶段性战略行动。具体来说,在平台初创期,以舍得逻辑应对利益分配矛盾,通过短期利润让渡换取规模效应与数据资源沉淀;在平台成长期,以转化逻辑应对技术资源矛盾,将技术资源转化为数据资产与资本运作支点;在平台成熟期,以共治逻辑应对治理权力矛盾,突破了传统“集权-分权”二元对立框架,实现规则共创与价值共享。本文揭示了产业互联网平台应对价值创造与获取矛盾的动态过程机理,丰富和拓展了主导逻辑在产业互联网平台情境下的概念内涵和应用边界,为平台构建可持续发展路径提供理论启示。

关键词: 产业互联网平台, 价值创造与获取矛盾, 主导逻辑, 案例研究

Abstract: Industrial internet platforms serve as the core infrastructure of modern industrial systems, yet their entrepreneurial journey consistently grapples with the fundamental contradiction between value creation and capture. Taking Dahan as a case study through the theoretical lens of dominant logic, this study explores how industrial internet platforms deal with the contradiction between value creation and capture. It reveals that platforms translate abstract value behavior contradictions into phased strategic actions through a dynamic closed-loop process of “contradictions identification-dominant logic-value creation-value capture.” Specifically, during the initial phase, platforms employ a strategic forbearance logic to address profit distribution contradictions by trading short-term profit concessions for scale effects and data resource accumulation. In the growth phase, transformative logic addresses technology resource contradictions by converting technological resources into data asset pools and capital operation pivots. Ultimately in the maturity stage, platforms adopt a co-governance logic to address governance power contradictions, transcending the traditional centralization-decentralization dichotomy to achieve rule co-creation and value sharing. This study elucidates the dynamic process mechanism for dealing with value creation and capture contradictions in industrial internet platforms, enriching the conceptual connotation and expanding the application boundaries of dominant logic, while providing theoretical insights for constructing sustainable platform development pathways.

Key words: industrial internet platform, contradictions between value creation and capture, dominant logic, case study