企业碳风险规避、绿色形象与绿色竞争优势

摘要/Abstract

摘要： 通过碳风险规避有效驱动碳排放绩效改善，已经成为企业获取绿色竞争优势、实现低碳转型发展的必然选择。本文基于信号传递理论和组织学习理论，构建碳风险规避、企业绿色形象与绿色竞争优势的理论模型，采用239家企业的经验数据，对研究假设及影响路径进行实证检验。研究结果表明：企业碳风险规避与绿色竞争优势之间呈先上升后下降的倒U型关系，企业绿色形象在碳风险规避对绿色竞争优势的影响中起部分中介作用。进一步研究发现，组织学习能力能够显著调节碳风险规避与绿色竞争优势之间的倒U型关系，即较高的组织学习能力能够增强碳风险规避对绿色竞争优势的正向影响。本文的研究结论扩展了碳风险的理论体系，为“碳达峰”视域下中国企业进行低碳转型、提升绿色竞争优势提供理论依据和政策启示。

关键词: 碳达峰, 碳风险规避, 绿色形象, 组织学习能力, 绿色竞争优势

Abstract: The report of the 20th National Congress of the Communist Party of China called for efforts to “accelerate the green transformation of development mode, implement the comprehensive conservation strategy, and develop green and low-carbon industries”, which is a clear requirement for enterprises to develop in a green and low-carbon manner. Effectively driving the improvement of carbon emission performance through carbon risk avoidance has become an inevitable choice for enterprises to obtain green competitive advantages and realize low-carbon transformation. Based on signaling theory and organizational learning theory, this paper builds a theoretical model of carbon risk avoidance, green image and green competitive advantage, and empirically tests the research hypothesis and influence path with data from 239 enterprises. The results show that carbon risk aversion has an inverted U-shaped effect on green competitive advantage, and corporate green image plays a partial mediating role in the effect of carbon risk aversion on green competitive advantage. Further research shows that organizational learning ability can significantly enhance the inverted U-shaped relationship between carbon risk avoidance and green competitive advantage, and higher organizational learning ability can enhance the positive effect of carbon risk avoidance on green competitive advantage. The research conclusions of this paper expand the theoretical system of carbon risk, and provide theoretical basis and policy inspiration for Chinese enterprises to carry out low-carbon transformation to improve green competitive advantage from the perspective of “carbon peak”.

Key words: carbon peak, carbon risk avoidance, green image, organizational learning ability, green competitive advantage

陶克涛, 任昕宇, 郭欣宇, 刘培. 企业碳风险规避、绿色形象与绿色竞争优势[J]. 管理评论, 2026, 38(8): 83-94.

Tao Ketao, Ren Xinyu, Guo Xinyu, Liu Pei. Enterprise Carbon Risk Aversion, Green Image and Green Competitive Advantage[J]. Management Review, 2026, 38(8): 83-94.

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