积极拥抱还是消极逃避：算法管理之下的员工创造力

摘要/Abstract

摘要： 在算法逐步渗透到传统管理环节的背景下，如何激发和保护员工创造力成为亟待深入研究的话题。但现有研究无法回答为何员工在算法管理下会产生不同的行为并呈现差异化创造力水平的问题。本研究基于自我决定理论，从员工主动控制视角构建了算法管理影响员工创造力的双路径模型，探索了算法管理对创造力的影响效应以及员工自我领导在这一过程中所发挥的作用。研究发现：趋近型重塑和回避型重塑均在算法管理与员工创造力之间起中介作用；自我领导水平越高，算法管理通过趋近型重塑对创造力的间接作用越强，通过回避型重塑对创造力的间接作用越弱。研究阐明了算法管理与员工创造力增益与损耗并存的双路径影响效应，对企业合理运用算法管理激活员工创造力具有重要意义。

关键词: 算法管理, 趋近-回避型重塑, 自我领导, 员工创造力, 自我决定理论

Abstract: With the increasing penetration of algorithms into traditional management processes, how to stimulate and protect employee creativity has become an urgent topic for in-depth research. However, existing research cannot answer the question of why employees exhibit different behaviors and exhibit differentiated levels of creativity under algorithmic management. Based on the self-determination theory, this paper constructs a dual-path model of the influence of algorithmic management on employee creativity from the perspective of employee active control, and explores the influence of algorithmic management on employee creativity and the role of employee self-leadership in this process. The results show that both approach crafting and avoidance crafting play a mediating role between algorithmic management and employee creativity. When employees have a higher level of self-leadership, the indirect effect of algorithmic management on creativity through approach crafting is stronger, while the indirect effect of avoidance crafting on creativity is weaker. The research elucidate the dual path effect of algorithmic management and employee creativity gain and loss, which is of great significance for enterprises to activate employee creativity by rational use of algorithmic management.

Key words: algorithmic management, approach-avoidance crafting, self-leadership, employee creativity, self-determination theory

赵爽, 邹春娟, 马君. 积极拥抱还是消极逃避：算法管理之下的员工创造力[J]. 管理评论, 2026, 38(2): 212-223.

Zhao Shuang, Zou Chunjuan, Ma Jun. Actively Embracing or Negatively Avoiding: Employee Creativity under Algorithmic Management[J]. Management Review, 2026, 38(2): 212-223.

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