均衡还是偏爱？企业社会责任差异性对绿色创新的影响

摘要/Abstract

摘要： 基于制度理论和工具性利益相关者理论，本文探究均衡还是偏爱的企业社会责任履行方式对绿色创新产生的影响，并在此基础上分析了影响企业合法性压力的分析师关注和制度环境以及影响企业效率压力的市场不确定性和冗余资源的调节作用。利用2010—2019年我国A股上市公司面板数据进行实证研究后发现，企业社会责任差异性促进企业绿色创新，分析师关注和冗余资源正向调节两者之间的关系，市场不确定性负向调节两者之间的关系，而制度环境的调节作用不显著。进一步研究发现，企业社会责任差异性促进的是企业独立的绿色创新，而对企业非独立绿色创新影响不显著。研究结果丰富了企业社会责任管理与绿色治理相关文献，也为绿色转型背景下不同企业如何选择更合适的社会责任战略提供参考。

关键词: 企业社会责任差异性, 绿色创新, 利益相关者

Abstract: Based on institutional theory and instrumental stakeholder theory, this paper analyzes the impact of “balanced” or “preferred” corporate social responsibility practices on green innovation, and explores the moderating roles of the analyst attention and institutional environment that affect legitimacy pressure, market uncertainty and slack resources that affect efficiency pressure. Using the panel data of A-share listed companies from 2010 to 2019, it finds corporate social responsibility differentiation has a significant positive impact on green innovation, both analyst attention and slack resources play a positive moderating role while market uncertainty plays a negative moderating role. Institutional environment has no significant impact on the relationship between corporate social responsibility differentiation and green innovation. Further research finds that corporate social responsibility differentiation promotes the independent green innovation of enterprises, but has no significant impact on the non-independent green innovation of enterprises. The results enrich the related literature of corporate social responsibility governance and green governance and also provide suggestions for different enterprises to choose more appropriate social responsibility strategy under the background of green transition.

Key words: corporate social responsibility differentiation, green innovation, stakeholders

刘明霞, 侯雪茹, 邱晨. 均衡还是偏爱？企业社会责任差异性对绿色创新的影响[J]. 管理评论, 2025, 37(2): 82-96.

Liu Mingxia, Hou Xueru, Qiu Chen. Balancing or Favoritism? The Impact of Corporate Social Responsibility Differentiation on Green Innovation[J]. Management Review, 2025, 37(2): 82-96.

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