数字平台与集群企业价值共创的演进机制

摘要/Abstract

摘要： 数字平台作为推进集群企业数字化转型的重要基础设施，其构建过程需要集群企业深度参与价值共创。不过，以往研究仍较多聚焦在单边视角下的平台构建，难以揭示产业数字化转型新情境下数字平台与集群企业的价值共创机制。基于此，本文选取“创元信息”立足浙江宁波模具产业集群，协同集群企业构建数字平台，推动产业数字化转型的案例展开分析，以揭示数字平台与集群企业价值共创的演进机制。研究发现，数字平台与集群企业价值共创涵盖了“单点突破”“纵向深入”和“横向延伸”的过程。“单点突破”阶段，通过“双边共创理念认同、用户引入数字技术、平台解构业务经验”促进“知识耦合”；“纵向深入”阶段，通过“价值兼容理念认同、用户反馈多样主张、平台萃取共性需求”促进“模块解耦”；“横向延伸”阶段，通过“生态扩张理念认同、用户需求牵引互补，平台激发互补创新”推动“系统松散耦合”，进而逐步实现“个性方案-行业可复用方案-跨行业整体解决方案”的价值共创演进。本文引入价值共创视角，贡献于产业领域的数字平台构建策略研究，并且拓展了组织间价值共创的机制。

关键词: 数字平台, 集群企业, 数字化转型, 价值共创, 演进机制

Abstract: Digital platform is an important infrastructure underlying the digital transformation of cluster enterprises, and its construction requires the deep participation of cluster enterprises. However, previous researches study platform construction mainly from a unilateral perspective, making it difficult to reveal the co-creative mechanism between the digital platform and cluster enterprises under the new situation of industrial digital transformation. In order to reveal the evolution mechanism of the value co-creation between the digital platform and the cluster enterprises, this paper analyzes the case of Bincube, an enterprise based on the mold industry cluster in Ningbo, Zhejiang Province, which collaborates with cluster enterprises to build a digital platform and promote industrial digital transformation. This study finds that the value co-creation between digital platform and cluster enterprises covers the processes of “single-point breakthrough”, “vertical depth” and “horizontal extension”. In the “single-point breakthrough” stage, “knowledge coupling” is promoted through “bilateral co-creation concept recognition, user introduction of digital technology, and platform deconstruction of business experience”; in the “vertical depth” stage, “module decoupling” is promoted through “value-compatible conceptual recognition, user feedback on diverse propositions, and platform extraction of common needs”; in the “horizontal extension” stage, “loose coupling of systems” is promoted through “ecological expansion of conceptual identity, user demand traction complementary, platform to stimulate complementary innovation”, thus gradually leading to the value creation evolution of “personalized solution-industry replicable solution-cross-industry overall solution”. This study introduces a value co-creation perspective, contributes to the study of digital platform building strategies in the industrial sector, and extends the mechanisms of value co-creationbetween organisations.

Key words: digital platform, cluster enterprises, digital transformation, value co-creation, evolution mechanism

王节祥, 衡予婧, 胡乾韬, 张永强. 数字平台与集群企业价值共创的演进机制[J]. 管理评论, 2024, 36(11): 274-288.

Wang Jiexiang, Heng Yujing, Hu Qiantao, Zhang Yongqiang. The Evolution Mechanism of Value Co-creation between Digital Platform and Cluster Enterprises[J]. Management Review, 2024, 36(11): 274-288.

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