企业社会责任与竞争战略的协同效应

摘要/Abstract

摘要： 企业社会责任与竞争战略之间的协同效应成为企业社会责任研究的新议题。然而，现有研究较为缺乏，且结论不一致。本研究认为关注不同竞争战略下企业社会责任的成本和声誉效应，可以对该问题有更清晰的认知。基于对330家中国企业的问卷调查，本文发现：①企业社会责任的声誉效应与成本效应相互抵消；②低成本战略通过削弱声誉效应来弱化企业社会责任的绩效影响，差异化战略通过削弱成本效应来强化企业社会责任的绩效影响。本文构建了企业社会责任理论与竞争战略理论的关键性联结，强调了战略之间协同效应的重要性，对企业社会责任实践具有指导意义。

关键词: 企业社会责任, 企业声誉, 运营成本, 竞争战略, 协同效应

Abstract: The synergistic effect between corporate social responsibility (CSR) and competitive strategy has become a new topic in CSR research. However, few of the existing researches probe into it and their conclusions are inconsistent. This study suggests that focusing on the cost and reputation effects of CSR under different competitive strategies can provide a clearer understanding of this issue. Based on a questionnaire survey of 330 Chinese companies, this paper finds that: (1) the reputation effect and cost effect of CSR offset each other; (2) low-cost strategy weakens the performance impact of CSR by weakening its reputation effect, while differentiation strategy strengthens the performance impact of CSR by weakening its cost effect. This paper constructs a critical connection between CSR and competitive strategy, emphasizing the importance of synergistic effect between different strategies, which has important implications for CSR practice.

Key words: corporate social responsibility, corporate reputation, operational cost, competitive strategy, synergistic effect

龙贤义, 邓新明. 企业社会责任与竞争战略的协同效应[J]. 管理评论, 2024, 36(10): 185-198.

Long Xianyi, Deng Xinming. The Synergistic Effect of Corporate Social Responsibility and Competitive Strategy[J]. Management Review, 2024, 36(10): 185-198.

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