数字经济时代“专利黑代理”监管两阶段演化博弈研究

摘要/Abstract

摘要： 基于动态新协同监管理论构建了电商平台中"专利黑代理"监管的两阶段博弈模型,系统分析商户、电商平台、政府三方的博弈演化过程及其稳定策略,通过仿真模拟研究了规制"专利黑代理"行为的有效路径。结果表明:(1)没有政府参与的第一阶段博弈稳定策略不符合预期,第二阶段政府与平台协同监管后,三方博弈可以达到理想演化稳定状态;(2)政府参与下,提高电商平台专业性、政府"互联网+"监管的正确率、无资质代理罚款、电商约谈损失,可以促使三方博弈快速演化至理想稳定状态;(3)政府参与下,促使系统演化至理想稳定状态的最佳监管措施因监管对象而异,对于商户而言,直接监管比间接监管更为有效,对电商平台而言,事中监管比事后监管更有效。

关键词: 数字经济, 专利黑代理, 电商平台, 两阶段演化博弈

Abstract: A two-stage game model for the regulation of “patent unqualified agency” in e-commerce platforms is constructed based on the theory of dynamic new collaborative regulation. The game evolution process and stable strategies of merchants, e-commerce platforms, and the government are systematically analyzed. The effective path for regulating the behavior of “patent unqualified agency” is studied through simulation. The results indicate that: (1) the stability strategy of the first stage game without government participation does not meet expectations. In the second stage, after coordinated supervision between the government and the platform, the tripartite game can reach an ideal evolutionary stable state; (2) with the participation of the government, improving the professionalism of e-commerce platforms, the accuracy of government “Internet plus” regulation, fines for unqualified agents, and e-commerce interview losses can promote the rapid evolution of the tripartite game to an ideal stable state; (3) the best regulatory measures to promote the evolution of the system to an ideal stable state with government participation vary depending on the regulatory targets. For merchants, direct regulation is more effective than indirect regulation, and for e-commerce platforms, in-process regulation is more effective than post regulation.

Key words: digital economy, patent unqualified agency, e-commerce platforms, two-stage evolutionary game

张俊艳, 张芸苓, 王迪, 张晴. 数字经济时代“专利黑代理”监管两阶段演化博弈研究[J]. 管理评论, 2024, 36(3): 185-196.

Zhang Junyan, Zhang Yunling, Wang Di, Zhang Qing. Two-stage Evolutionary Game Study on "Patent Unqualified Agency" in the Era of Digital Economy[J]. Management Review, 2024, 36(3): 185-196.

参考文献

[1] Yash K., Daniela S. Facilitating the Search for Partners on Matching Platforms[J]. Management Science, 2021,67(10):5990-6029
[2] Namysł owska M. To B2C or Not to B2C Some Reflections on the Regulation of Unfair Commercial Practices from a Polish Perspective[J]. Journal of Consumer Policy, 2013,36(3):329-342
[3] 彭可,吴震,唐积强,等. P2P网络借贷市场最优结构状态与监管模式研究——基于不同监管阶段的演化博弈分析[J]. 系统工程理论与实践, 2020,40(9):2327-2338 Peng K., Wu Z., Tang J. Q., et al. Analysis on Optimal Market Structure and Supervision Mode of Online P2P Lending:Based on Evolutionary Game Theory in Different Supervision Stages[J]. Systems Engineering-Theory & Practice, 2020,40(9):2327-2338
[4] 雷勋平,邱广华. 基于前景理论的食品行业行为监管演化博弈分析[J]. 系统工程, 2016,34(2):82-88 Lei X. P., Qiu G. H. Evolutionary Game Analysis on Behavior Supervision of Food Industry Based on Prospect Theory[J]. Systems Engineering, 2016,34(2):82-88
[5] 王洪利. 基于元胞自动机的电子商务平台知识产权监管的演化分析[J]. 运筹与管理, 2020,29(3):209-216 Wang H. L. Evolution Analysis of Supervision of Intellectual Property of E-commerce Platform Based on Cellular Automata[J]. Operations Research and Management Science, 2020,29(3):209-216
[6] Chen L., Li S. L., Wei J., et al. Externalization in the Platform Economy:Social Platforms and Institutions[J]. Journal of International Business Studies, 2022,53(8):1805-1816
[7] Liu Q. H., Nedelescu D., Gu J. The Impact of Strategic Agents in Two-sided Markets[J]. Journal of Economics, 2021,134(3):195-218
[8] 季煦,李雪蓉,林晨,等. 数字经济时代反垄断研究知识图谱与演化——基于文献计量方法[J]. 管理评论, 2021,33(10):12-21 Ji X., Li X. R., Lin C., et al. Visualizing the Landscape of Anti-monopoly Research in the Digital Economy-Based on a Bibliometric Method[J]. Management Review, 2021,33(10):12-21
[9] 潘定,谢菡. 数字经济下政府监管与电商企业"杀熟"行为的演化博弈[J]. 经济与管理, 2021,35(1):77-84 Pan D., Xie H. The Evolutionary Game between Government Supervision and E-commerce Companies' Ewindle Acquaintances Behavior in the Digital Economy[J]. Economy and Management, 2021,35(1):77-84
[10] Ferreri M., Sanyal R. Platform Economies and Urban Planning:Airbnb and Regulated Deregulation in London[J]. Urban Studies, 2018,55(15):3353-3368
[11] Pereira I. G., Specht M. J., Silva P. P., et al. Technology, Business Model, and Market Design Adaptation toward Smart Electricity Distribution:Insights for Policy Making[J]. Energy Policy, 2018,121:426-440
[12] 陈庭强,沈嘉贤,杨青浩,等. 平台经济反垄断的双边市场治理路径——基于阿里垄断事件的案例研究[J]. 管理评论, 2022,34(3):338-352 Chen T. Q., Shen J. X., Yang Q. H., et al. The Bilateral Market Governance Path of Platform Economy Anti-monopoly-Based on the Case Study of Alibaba Monopoly Event[J]. Management Review, 2022,34(3):338-352
[13] 杨学成,许紫媛. 从数据治理到数据共治——以英国开放数据研究所为案例的质性研究[J]. 管理评论, 2020,32(12):307-319 Yang X. C., Xu Z. Y. From Data Governance to Data Co-governance-A Qualitative Study on the Open Data Institute[J]. Management Review, 2020,32(12):307-319
[14] Smith A. S. J., Manuel C. O. Is Higher Quality Always Costly? Marginal Costs of Quality:Theory and Application to Railway Punctuality[J]. Transportation Research Part A, 2022,157:258-273
[15] 马符讯,张照生. 新兴产业的政府数字治理研究——以新能源汽车国家监测与管理平台为例[J]. 管理评论, 2021,33(11):94-105 Ma F. X., Zhang Z. S. The Government Digital Governance in Emerging Industry-A Case Study of National Monitoring and Management Platform for New Energy Vehicles[J]. Management Review, 2021,33(11):94-105
[16] Cai G. S., Kock N. An Evolutionary Game Theoretic Perspective on E-collaboration:The Collaboration Effort and Media Relativeness[J]. European Journal of Operational Research, 2009,194(3):821-833
[17] Örjan B. Collaborative Environmental Governance:Achieving Collective Action in Social-ecological Systems[J]. Science, 2017,357(6352):659
[18] 何洪阳,张彬,田苏俊. 平台经济政企协同治理的演化博弈分析——考虑随机扰动与连续策略的影响[J/OL]. 中国管理科学:1-13[2023-02-28]. https://doi.org/10.16381/j.cnki.issn1003-207x.2022.1862 He H. Y., Zhang B., Tian S. J. Evolutionary Game Analysis of Government-Enterprise Collaborative Governance in Platform Economy-Considering the Effect of Stochastic Perturbations and Continuous Strategies[J/OL]. Chinese Journal of Management Science:1-13[2023-02-28]. https://doi.org/10.16381/j.cnki.issn1003-207x.2022.1862
[19] 董涛. 知识产权数据治理研究[J]. 管理世界, 2022,38(4):109-125 Dong T. Research on the Data Governance of Intellectual Property[J]. Journal of Management World, 2022,38(4):109-125
[20] Germà B., Mildred E. W. Inter-municipal Cooperation and Costs:Expectations and Evidence[J]. Public Administration, 2015,93(1):52-67
[21] 辛杰,屠云峰,张晓峰. 平台企业社会责任的共生系统构建研究[J]. 管理评论, 2022,34(11):218-232 Xin J., Tu Y. F., Zhang X. F. Research on the Construction of Platform Corporate Social Responsibility Symbiosis System[J]. Management Review, 2022,34(11):218-232
[22] 蓝志勇,吴件. 电商时代的协同监管理论之探[J]. 中国行政管理, 2021,(6):37-43 Lan Z. Y., Wu J. On the Theory of Collaborative Regulation in the Era of E-commerce[J]. Chinese Public Administration, 2021,(6):37-43
[23] 卢超. 互联网信息内容监管约谈工具研究[J]. 中国行政管理, 2019,(2):41-46 Lu C. The Research on Administration Negotiation Tool in China's Internet Content Regulation[J]. Chinese Public Administration, 2019,(2):41-46
[24] 荆文君,刘航,鞠岩. 互联网平台经济监管中的"威慑式治理"——引入逻辑、实现机理与保障措施[J]. 经济管理, 2022,44(2):192-208 Jing W. J., Liu H., Ju Y. Deterrent Governance in the Regulation of Internet Platform Economy:Introduced Logic, Regulation Mechanism and Safeguard Measures[J]. Business and Management Journal, 2022,44(2):192-208
[25] Ping J., Xin M., Gang L. Developing Green Purchasing Relationships for the Manufacturing Industry:An Evolutionary Game Theory Perspective[J]. International Journal of Production Economics, 2015,166(SI):155-162
[26] 王勇,刘航,冯骅. 平台市场的公共监管、私人监管与协同监管:一个对比研究[J]. 经济研究, 2020,55(3):148-162 Wang Y., Liu H., Feng H. Public Regulation, Private Regulation and Coordinated Regulation in Platform Markets:A Comparative Study[J]. Economic Research Journal, 2020,55(3):148-162
[27] 曹春方,夏常源,钱先航. 地区间信任与集团异地发展——基于企业边界理论的实证检验[J]. 管理世界, 2019,35(1):179-191 Cao C. F., Xia C. Y., Qian X. H. Bilateral Trust and the Distribution of Business Groups:Empirical Test Based on the Firm Boundary Theory[J]. Journal of Management World, 2019,35(1):179-191
[28] 王雁飞,郑立勋,郭子生,等. 领导-下属关系图式一致性、信任与行为绩效——基于中国情境的实证研究[J]. 管理世界, 2021,37(7):162-181 Wang Y. F., Zheng L. X., Guo Z. S., et al. The Influence of Leader-Follower Congruence in Relational Schema on Trust and Work Outcomes:An Empirical Study in China[J]. Journal of Management World, 2021,37(7):162-181
[29] 邢小强,周平录,张竹,等. 数字技术、BOP商业模式创新与包容性市场构建[J]. 管理世界, 2019,35(12):116-136 Xing X. Q., Zhou P. L., Zhang Z., et al. Digital Technology, BOP Business Model Innovation and Inclusive Market Construction[J]. Journal of Management World, 2019,35(12):116-136
[30] 张阳,徐兵. 电商企业刷单与电商平台监管的演化博弈分析[J]. 企业经济, 2018,(4):50-55 Zhang Y., Xu B. Evolutionary Game Analysis of E-commerce Enterprise Order Brushing and E-commerce Platform Regulation[J]. Enterprise Economy, 2018,(4):50-55