最小出货量保证下绿色产品协同创新收益分配决策

摘要/Abstract

摘要： 专利买断或无保底条款的分成支付不利于兼具研发周期长与市场风险大的绿色产品协同创新。对此，赋予学研方绿色技术/专利以最小出货量保证，并考虑技术/专利从工程验证到商业化量产的风险公平分担，基于实物期权的或有资产理论，构建有无最小出货量保证下的绿色产品协同创新价值评估模型。在此基础上，以绿色产品协同创新联盟整体利益最大化为决策目标，并充分考虑到各主体在绿色产品研发过程中的边际贡献大小，建立基于Shapley值法的绿色产品协同创新项目收益分配决策模型；进一步，通过具体算例与数值模拟，分析专利分成支付程度及绿色产品最小出货量的市场需求阈值，验证所构建绿色产品协同创新收益分配决策模型相比无最小出货量保证、无价值分配动态调整下的有效性及合理性。

关键词: 最小出货量, 绿色协同创新, 实物期权, 收益分配, 合作博弈

Abstract: Patent buyouts or non-guaranteed partial payments are not conducive to collaborative innovation of green product with long research and development cycles and high market risks. Based on the contingent asset theory of real options, this research firstly constructs a value evaluation model of green product collaborative innovation with or without the minimum shipment guarantee by entrusting the academic research party with the guarantee of green technology or patent minimum shipment and considering the technology or patents’ fair share of risks during engineering verification to commercial mass production. Secondly, this research develops a revenue distribution decision model for green product’s collaborative innovation projects based on the Shapley Method by maximizing the overall objective of the green product collaborative innovation alliance as the decision goal, and fully considering the marginal contribution of each entity during the research and development process of green product. Lastly, this research analyzes the degree of patent share payment and the market demand threshold for minimum shipments of green product by means of specific cases and numerical simulations, which is to verify the effectiveness and rationality of the green product collaborative innovation revenue distribution decision model compared with the model without minimum shipment guarantee and dynamic adjustment of value distribution.

Key words: minimum shipment, green collaborative innovation, real option, revenue distribution, collaborative game

邢青松, 任阳阳, 邓富民. 最小出货量保证下绿色产品协同创新收益分配决策[J]. 管理评论, 2024, 36(2): 80-91.

Xing Qingsong, Ren Yangyang, Deng Fumin. Profit Distribution Decision for Collaborative Innovation of Green Product under the Guarantee of Minimum Shipment[J]. Management Review, 2024, 36(2): 80-91.

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