管理评论

管理评论 ›› 2023, Vol. 35 ›› Issue (10): 328-339.

• 案例研究 • 上一篇    下一篇

众创空间的战略行动与竞争优势——注意力基础观的视角

倪慧1, 卫武2   

  1. 1. 广西大学工商管理学院, 南宁 530004;
    2. 武汉大学经济与管理学院, 武汉 430072
  • 收稿日期:2021-04-19 出版日期:2023-10-28 发布日期:2023-11-27
  • 通讯作者: 卫武(通讯作者)，武汉大学经济与管理学院教授，博士生导师，博士。
  • 作者简介:倪慧，广西大学工商管理学院助理教授，博士。
  • 基金资助:
    国家社会科学基金重点项目（18AGL006）；国家自然科学基金面上项目（72073102）；国家自然科学基金青年项目（72102095）。

Research on Strategic Action and Competitive Advantage of Crowd Maker Space——From the Perspective of Attention-based View

Ni Hui1, Wei Wu2   

  1. 1. School of Business, Guangxi University, Nanning 530004;
    2. Economics and Management School, Wuhan University, Wuhan 430072
  • Received:2021-04-19 Online:2023-10-28 Published:2023-11-27

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摘要： 本文基于注意力基础观的理论视角，运用扎根理论的方法，探索众创空间战略行动及竞争优势的生成机制，核心框架为“关注-解释-行动”。研究发现： ①不同职能背景的众创空间管理者对于环境的选择性关注会促成管理者创业环境型注意导向和行业技术型注意导向两种注意力导向； ②两种注意导向通过对应的跨层行动构建过程来影响众创空间组织战略行动； ③平台型组织战略促进众创空间产生资源整合能力和网络广度优势，专业化组织战略促进众创空间形成资源延深能力和网络深度优势。

关键词: 众创空间, 注意力基础观, 注意力配置, 战略行动

Abstract: Crowd innovation space, as an important carrier of “Mass Entrepreneurship and Innovation”, is facing the dilemma of survival and development, so how to make a breakthrough is well worth a deep exploration. The existing studies focus on the perspectives of social network theory and dynamic capability theory, ignoring the micro basis of the strategic actions of crowd innovation space. Based on the perspective of attention-based view, this study uses the grounded theory approach to reveal the generation mechanism of the strategic actions of crowd innovation space. The core of the framework is “trait attention-explanation-action-ability generation”. The findings of the study are as follows. (1) Attention to different environmental factors will promote two kinds of attention orientations: entrepreneurial environment orientation and technical industry orientation. (2) The two kinds of attention orientations influence the strategic actions of crowd innovation space organizations through different cross-layer action construction processes. (3) Platform-based organization strategy promotes the resource integration ability and network breadth advantage while professional organization strategy promotes the resource extension ability and network depth advantage of crowd innovation space. This study explores the micro basis and mechanism of the strategic actions of crowd innovation space, which has an important enlightenment and theoretical guidance for crowd innovation space to break through its development dilemma.

Key words: crowd innovation space, attention-based view, attention distribution, strategic actions