组态视角下共享住宿多主体信任的影响因素研究

管理评论 ›› 2023, Vol. 35 ›› Issue (4): 144-155.

组态视角下共享住宿多主体信任的影响因素研究

王萍^1,2, 李轩¹, 曹高辉^1,3

1. 华中师范大学信息管理学院, 武汉 430079;
2. 湖北省电子商务研究中心, 武汉 430079;
3. 湖北省数据治理与智能决策研究中心, 武汉 430079

收稿日期:2021-05-06 出版日期:2023-04-28 发布日期:2023-06-01
通讯作者: 曹高辉(通讯作者),华中师范大学信息管理学院教授,湖北省数据治理与智能决策研究中心副主任,博士生导师,博士。
作者简介:王萍,华中师范大学信息管理学院副教授,湖北省电子商务研究中心成员,硕士生导师,博士;李轩,华中师范大学信息管理学院硕士研究生。
基金资助:
中国博士后面上项目(2019M662690)；国家自然科学基金青年项目(72004075)；华中师范大学青年团队项目(CCNU22QN017；CCNU20TD004)

Unravelling Factors Influencing Trust in Sharing Accommodation via Configuration Perspective

Wang Ping^1,2, Li Xuan¹, Cao Gaohui^1,3

1. School of Information Management, Central China Normal University, Wuhan 430079;
2. Hubei E-commerce Research Center, Wuhan 430079;
3. Hubei Data Governance and Intelligent Decision Research Center, Wuhan 430079

Received:2021-05-06 Online:2023-04-28 Published:2023-06-01

摘要/Abstract

摘要： 信任是制约共享经济发展的重要因素。本文基于分布式信任理论，从共享平台系统、人际及用户个人特征三个层面的因素出发，构建共享经济信任的组态模型。基于共享住宿平台房客用户155份有效问卷数据，通过NCA和QCA对信任形成的必要条件进行分析，并通过fsQCA分析，得出房客信任房东及共享平台的条件组态。研究发现，房客信任平台有5条等效路径，房客信任房东有4条等效路径，其中，平台IT质量、房东声誉、房东和房客间互动是促使房客信任平台及信任房东的核心条件。研究还发现，导致房客不信任房东及共享平台的组态相同，且只有1种，其中安全与隐私、平台IT质量、房东声誉、房客个人信任倾向为导致房客不信任平台和房东的核心要素。

关键词: 共享经济, 信任, 组态视角, fsQCA, NCA

Abstract: Trust is the one of the most important factors influencing the development of sharing economy. This paper aims to explore the combinations and interplay of system attributes, interpersonal attributes and personal attributes in leading to the trust in sharing accommodation. Empirical data are collective via online survey to respondents who used sharing accommodation in China in 2020 with 155 valid responses. NCA and QCA are combined in the necessary condition analysis. FsQCA is employed in the sufficient condition analysis, 5 configurations leading to the trust from guest to sharing platform are identified, and 4 configurations leading to the trust from guest to host are identified. The results reveal that IT quality, reputation and interaction are the core conditions leading to guests’ trust in platform, and guests’ trust in host. There is 1 solution leading to the absence of trust to sharing platform and 1solution leading to the absence of trust to host.

Key words: sharing economy, trust, configuration pserspective, fsQCA, NCA

王萍, 李轩, 曹高辉. 组态视角下共享住宿多主体信任的影响因素研究[J]. 管理评论, 2023, 35(4): 144-155.

Wang Ping, Li Xuan, Cao Gaohui. Unravelling Factors Influencing Trust in Sharing Accommodation via Configuration Perspective[J]. Management Review, 2023, 35(4): 144-155.

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