数字化驱动下智慧医疗服务平台价值共创的演化过程——基于服务生态系统和知识整合视角的案例研究

摘要/Abstract

摘要： 利用数字化技术共创价值,迈向智慧医疗已然成为当今医疗服务企业突破发展困境的有效途径。然而,现有研究对智慧医疗服务情境中价值共创的演化过程及内在机制尚未充分揭示。通过对广东航宇的案例分析,基于服务生态系统和知识整合视角,探讨了智慧医疗服务平台价值共创的演化过程及机制。研究发现,数字化驱动知识整合实现价值共创的演化过程经历三个时期:探索时期,捕获发现机制触发知识认知形成参与者契合,达成价值共识;联动时期,联动信任机制诱发知识传递形成缔结联合,达成价值共享;进阶时期,网络合作机制激发知识融合形成价值网络耦合和价值网络融合,达成价值共生和价值共赢。数字化赋权、数字化赋能和数字化使能在不同时期的价值共创中起着重要驱动作用。研究为医疗服务企业整合优质医疗资源,助力分级诊疗,探索服务创新模式及满足日益增长的医疗服务市场需求提供了借鉴。

关键词: 服务生态系统, 知识整合, 价值共创, 智慧医疗服务

Abstract: Using digital technology to co-create value and move towards intelligent medicine has become an effective way for medical service firms to break through the development dilemma. However, the existing studies have not fully revealed the evolution process and internal mechanism of value co-creation in the scenario of intelligent medical service. Based on the perspective of service ecosystem and knowledge integration, this study analyzes the evolution process and mechanism of value co-creation in the context of health care services. It is found that the evolution path is driven by digitalization to realize knowledge integration and value co-creation goes through three stages. In the exploration stage, the capture-discovery mechanism drives knowledge cognition to form actor engagement and reach the value of consensus. In the linkage stage, the linkage-trust mechanism drives knowledge transfer to form a joint-up community and achieve the value of sharing. In the advanced stage, the network-cooperation mechanism drives knowledge fusion to form value network-coupling and value network-integration, and achieve the value of symbiosis and the value of a win-win situation. Digital empowerment, digital-enabling and digital enablement play an important driving role in different stages of value co-creation. This study contributes to a deeper understanding of value co-creation driven by digital technology, which provides a reference for integrating high-quality expert resources, realizing resource sinking, helping hierarchical diagnosis, and meeting the growing market needs of medical resource sharing.

Key words: service ecosystem, knowledge integration, value co-creation, intelligent medical services

简兆权, 谭艳霞, 刘念. 数字化驱动下智慧医疗服务平台价值共创的演化过程——基于服务生态系统和知识整合视角的案例研究[J]. 管理评论, 2022, 34(12): 322-339.

Jian Zhaoquan, Tan Yanxia, Liu Nian. The Evolution Process of Value Co-creation Driven by Digitalization on the Intelligent Medical Services Platform: A Case Based on Service Ecosystem and Knowledge Integration[J]. Management Review, 2022, 34(12): 322-339.

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