制度逻辑视角下新兴市场跨国企业的组织正当性平衡战略——以万华集团跨国并购为例

摘要/Abstract

摘要： 本文从制度逻辑视角探讨新兴市场企业基于组织正当性平衡管理的混合逻辑战略及其过程实现机制。通过2009—2018年万华集团的跨国并购案例研究，发现新兴市场企业在东道国面临制度逻辑的国别冲突和治理竞争双向挑战，组织正当性管理焦点呈现外部到内部的动态变化；结构型混合和组合型混合战略在跨国并购不同阶段的动态切换和组合运用，有助于企业内部多重逻辑从区间隔离转向组合协作，组织正当性实现外强内弱到内外同步增强的平衡状态。相关研究为新兴市场企业如何运用混合逻辑战略实现组织正当性动态平衡提供了理论补充，同时也为中国跨国企业正当性战略选择提供实践指导。

关键词: 组织正当性, 制度逻辑, 结构型混合, 组合型混合, 新兴市场跨国企业

Abstract: From the perspective of institutional logic, this paper discusses the hybrid logic strategy and its process mechanism for emerging market multinational enterprises to achieve organizational legitimacy balance. Based on the case study of Wanhua Group’s cross-border M&A from 2009 to 2018, this paper shows that the legitimacy management of emerging market multinational enterprises faces two-way challenges of institutional logic conflicts: country conflict and governance competition, and the focus of organizational legitimacy management presents dynamic changes from external to internal. The dynamic transformation and combination of structural hybrids strategies and blended hybrids strategies in different stages of cross-border M&A can promote the state of multiple logics from compartmentalization to combination within emerging market multinational enterprises, and achieve legitimacy balance from the state of external strength and internal weakness to simultaneous enhancement of internal and external legitimacy. The result provides theoretical supplements for emerging market multinational enterprises to use hybrid logic strategy to achieve the balance of internal and external legitimacy, and also provides a practical guidance for Chinese multinational enterprises to determine their legitimacy strategies.

Key words: organizational legitimacy, institutional logic, structural hybrids, blended hybrids, emerging market multinational enterprises

陶海飞, 孟祥霞. 制度逻辑视角下新兴市场跨国企业的组织正当性平衡战略——以万华集团跨国并购为例[J]. 管理评论, 2022, 34(9): 339-352.

Tao Haifei, Meng Xiangxia. The Organizational Legitimacy Balancing Strategy of Emerging Market Multinational Enterprises from the Perspective of Institutional Logic——Taking Wanhua Group’s Cross-border Mergers and Acquisitions as a Case[J]. Management Review, 2022, 34(9): 339-352.

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