基于网络招聘信息文本挖掘的企业竞争力识别研究

管理评论 ›› 2022, Vol. 34 ›› Issue (7): 150-156.

基于网络招聘信息文本挖掘的企业竞争力识别研究

钱明辉¹, 徐志轩², 王玉玺³

1. 中国人民大学信息资源管理学院, 北京 100872;
2. 首都经济贸易大学工商管理学院, 北京 100070;
3. 中国人民大学商学院, 北京 100872

收稿日期:2019-09-05 出版日期:2022-07-28 发布日期:2022-08-19
通讯作者: 徐志轩（通讯作者），首都经济贸易大学工商管理学院讲师。
作者简介:钱明辉，中国人民大学信息资源管理学院教授，博士生导师，博士;王玉玺，中国人民大学商学院博士研究生。
基金资助:
中国人民大学研究基金（中央高校基本科研业务费专项资金资助）项目成果（22XN0002）。

Analyzing Enterprise Competitiveness through Mining Online Recruitment Information

Qian Minghui¹, Xu Zhixuan², Wang Yuxi³

1. School of Information Resource Management, Renmin University of China, Beijing 100872;
2. College of Business Administration, Capital University of Economics and Business, Beijing 100070;
3. School of Business, Renmin University of China, Beijing 100872

Received:2019-09-05 Online:2022-07-28 Published:2022-08-19

摘要/Abstract

摘要： 企业在网络中公开发布的招聘信息为竞争情报分析提供了高价值的信息来源，通过分析企业招聘人才具体需求的相似程度，可以有效识别企业的潜在竞争对手。与此同时，企业招聘信息对求职者的吸引力也可以在一定程度上有效反映企业在市场上的竞争力。本文依托组织吸引力理论和文本挖掘方法，构建了基于网络招聘信息的企业竞争力分析模型，并利用互联网招聘平台的实际数据，验证了本文提出方法的有效性。本文的研究结果在有效识别企业潜在竞争对手的同时，还可以直观地呈现企业相对竞争力的强弱，为企业决策者提供可靠的支持。

关键词: 招聘信息, 企业竞争力, 竞争情报

Abstract: The online recruitment information publicly released by enterprises provides a high-value information source for competitive intelligence analysis. Analyzing the similarity of the specific needs of enterprise recruiting talents can effectively help identify potential competitors of enterprises. Meanwhile, attractions of recruitment to job seekers can also effectively reflect the competitiveness of enterprises. Therefore, based on the theory of organizational attraction and text mining technology, this paper constructs an enterprise competitiveness analysis model with online recruitment information. We use the actual data of the Internet recruitment platform to verify the effectiveness of the proposed method. The results of this paper provide reliable support for enterprise decision makers to effectively calculate the relative competitiveness of enterprises and identify the potential competitors of the enterprise.

Key words: recruitment information, enterprise competitiveness, competitive intelligence

钱明辉, 徐志轩, 王玉玺. 基于网络招聘信息文本挖掘的企业竞争力识别研究[J]. 管理评论, 2022, 34(7): 150-156.

Qian Minghui, Xu Zhixuan, Wang Yuxi. Analyzing Enterprise Competitiveness through Mining Online Recruitment Information[J]. Management Review, 2022, 34(7): 150-156.

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