工业互联网平台赋能促进数据化商业生态系统构建机理案例研究

摘要/Abstract

摘要： 本研究采用探索性案例研究方法，以海尔COSMOPlat为案例研究对象，建构了工业互联网平台赋能促进数据化商业生态系统构建机理的整合性理论模型。研究发现：（1）“反管理”视角下工业互联网平台与数据价值节点、数据价值链条和数据价值网络同在自发现/反发现方面存在对称适配的一致性，也同在由自发现到反发现方面存在深化继承的一致性，因此“反管理”视角下工业互联网平台与数据价值节点、数据价值链条和数据价值网络是统一的，这也就注定了组织赋能、结构赋能和场域赋能实现的内在可行性；（2）在数据化商业生态系统构建情境下，工业互联网平台的赋能作用遵循由“数据资源行动-数据能力生成-生态价值实现”的机理路径；（3）工业互联网平台通过整合性实现组织赋能、结构赋能和场域赋能，分别完成数据价值节点部署、数据价值链条培育和数据价值网络架构的生态战略任务，最终由数据价值节点、数据价值链条和数据价值网络所交织而成的价值结构体系反映了数据化商业生态系统的构建形成；（4）结构赋能的实现建立在组织赋能基础上的进一步纵向价值延伸，场域赋能的实现建立在结构赋能基础上的进一步横向价值拓展。

关键词: 工业互联网平台, 赋能, 数据化商业生态系统, 反管理

Abstract: This study adopts the exploratory case study method, takes Haier COSMOPlat as the case study object, and explores the mechanism of industrial internet platform enablement to promote the construction of digital business ecosystem. The study finds: (1) From the perspective of “Fan-Management”, the industrial internet platform and data value nodes, data value chains, and data value networks have a symmetrical adaptation consistency in self-discovery/anti-discovery, and they are also in the same way from self-discovery to anti-discovery in deepening inheritance. From the perspective of “Fan-Management”, the industrial internet platform is unified with data value nodes, data value chains and data value networks. This is doomed to the inevitable feasibility of the realization of organizational enablement, structural enablement and field enablement; (2)The realization of enablement follows the process path of “data resource actions-data capabilities generation-ecological value realization”; (3)Industrial internet platform realizes organizational enablement, structural enablement and field enablement to complete the ecological strategic tasks of data value node deployment, data value chain cultivation and data value network architecture. The value structure system interwoven by data value nodes, data value chains and data value networks reflects the construction and formation of digital business ecosystem. (4) Structural enablement is based on further vertical value expansion based on organizational enablement, and field enablement is based on further horizontal value expansion based on structural enablement.

Key words: industrial internet platform, enablement, digital business ecosystem, Fan-Management

孙新波, 张明超, 王永霞. 工业互联网平台赋能促进数据化商业生态系统构建机理案例研究[J]. 管理评论, 2022, 34(1): 322-337.

Sun Xinbo, Zhang Mingchao, Wang Yongxia. Case Study on the Mechanism of Industrial Internet Platform Enablement to Promote the Construction of Digital Business Ecosystem[J]. Management Review, 2022, 34(1): 322-337.

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