权力距离感对捐赠和志愿服务的影响机制研究

摘要/Abstract

摘要： 捐赠和志愿服务是人们参与慈善公益事业、履行公民责任的重要方式。尽管捐赠行为和志愿者行为在慈善事业中扮演着重要角色，然而公众参与捐赠和志愿服务的影响因素及其内在机理还尚不清楚。本文基于个体文化价值观视角，探究了权力距离感对捐赠和志愿服务的影响及其内在机制。研究发现，虽然个体权力距离感均显著负向影响捐赠意向和志愿服务意向，但是它们的影响机理不同。道德认同内化在权力距离感与捐赠意向间起着完全中介作用；而道德认同表征在权力距离感与志愿服务意向间起着完全中介作用。最后，对研究结果的理论贡献和管理启示进行了探讨，并提出了研究的局限性和未来的研究方向。

关键词: 权力距离感, 捐赠, 志愿服务, 道德认同内化, 道德认同表征

Abstract: Charity donation and voluntary service are important ways for people to take part in charity and public welfare and fulfill their civic responsibilities. Although charity donations and volunteer activities play an important role in philanthropy, the factors that affects people's money donation and volunteering is yet not clear. Based on the perspective of individual cultural values, this paper explores the influence of power distance belief on money donation and volunteering intention, as well as its internal mechanism. Results show that although individual's power distance belief has a significant negative influence on money donations and voluntary service intention, their influence mechanism is different. The moral identity internalization plays a complete mediating role between power distance belief and money donation intention; and the moral identity symbolization plays a complete mediating role between power distance belief and voluntary service intention. Finally, the theoretical contributions and management implications of the findings are discussed, and the limitations and future directions of the research are proposed.

Key words: power distance belief, charity donation, volunteering, moral identity internalization, moral identity symbolization

曹倩, 王熹, 于斌. 权力距离感对捐赠和志愿服务的影响机制研究[J]. 管理评论, 2020, 32(10): 245-258.

Cao Qian, Wang Xi, Yu Bin. The Influence Mechanism of Power Distance Belief on Charity Donation and Volunteering[J]. Management Review, 2020, 32(10): 245-258.

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