›› 2020, Vol. 32 ›› Issue (4): 310-324.

• 案例研究 • 上一篇    下一篇

组织从低端到高端的战略更新机理:基于间断平衡与双元能力理论的案例研究

晏梦灵1, 董小英2, 胡燕妮3   

  1. 1. 北京邮电大学经济管理学院, 北京 100876;
    2. 北京大学光华管理学院, 北京 100871;
    3. 中国信息通信研究院政策与经济研究所, 北京 100191
  • 收稿日期:2019-01-07 出版日期:2020-04-28 发布日期:2020-05-07
  • 通讯作者: 胡燕妮(通讯作者),中国信息通信研究院政策与经济研究所工程师,博士
  • 作者简介:晏梦灵,北京邮电大学经济管理学院讲师,博士;董小英,北京大学光华管理学院副教授,博士生导师,博士。
  • 基金资助:

    国家自然科学基金青年项目(71802028);国家自然科学基金面上项目(71371017);中央高校基本科研业务费专项资金(2017RC47)。

Strategic Renewal from Low-end to High-end: A Case Study Based on the Perspectives of Punctuated Equilibrium and Organization Ambidexterity

Yan Mengling1, Dong Xiaoying2, Hu Yanni3   

  1. 1. School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing 100876;
    2. Guanghua School of Management, Peking University, Beijing 100871;
    3. Policy and Economics Research Institute, China Academy of Information and Communications Technology, Beijing 100191
  • Received:2019-01-07 Online:2020-04-28 Published:2020-05-07

摘要:

在技术跃迁背景下,在任企业由于组织刚性的阻碍往往难以完成战略更新。本文整合跨职能双元能力与间断平衡理论视角,对华为手机从低端向高端转型的战略更新历程展开单案例研究,旨在揭示在任企业如何通过跨职能双元能力的演化实现技术跃迁背景下的战略更新。研究发现,在任企业分别在旧平衡期、变革期和新平衡期对产品和市场领域的探索和利用活动进行不同组合,构建不同形式的跨职能双元能力以支撑不同阶段的战略。同时,研究发现领导力在战略更新中扮演了重要角色,而不同类型的互补性资产驱动了跨职能双元能力的演化。研究结论丰富了战略更新和双元能力的相关理论,并对大企业在技术跃迁背景下的战略更新提供了实践启示。

关键词: 跨职能双元能力, 间断平衡, 战略更新, 领导力, 互补性资产

Abstract:

In the context of technological transition, it is difficult for incumbents to complete strategic renewal due to organizational rigidities. To reveal how incumbents can achieve strategic renewal under the context of technological transition, this paper integrates the theory of cross-functional ambidexterity and punctuated equilibrium, and conducts a single case study on the evolutionary journey of Huawei Mobile's strategic renewal from a low-end to a high-end product. It is found that incumbents can form different cross-functional ambidexterity to support different stages of strategy based on different combinations of exploration and exploitation activities across the product and market domains in the old equilibrium period, the revolutionary period and the new equilibrium period. At the same time, leadership plays an important role in strategic renewal, and different types of complementary assets drive the evolution of different forms of cross-functional ambidexterity. The research conclusions enrich relevant theories of strategic renewal and ambidexterity, and provide practical enlightenment for the strategic renewal of large enterprises in the context of technological transition.

Key words: cross-functional ambidexterity, punctuated equilibrium, strategic renewal, leadership, complementary asset