C2B电商情境下考虑成本分担契约的供应链协调策略

›› 2019, Vol. 31 ›› Issue (9): 255-265.

C2B电商情境下考虑成本分担契约的供应链协调策略

肖迪^1,2, 匡先升¹, 朱亚丽¹, 张晓鹏¹

1. 浙江工商大学工商管理学院, 杭州 310018;
2. 浙江工商大学现代商贸研究中心, 杭州 310015

收稿日期:2018-07-15 出版日期:2019-09-28 发布日期:2019-09-29
通讯作者: 肖迪(通讯作者),浙江工商大学工商管理学院副教授,硕士生导师,博士后
作者简介:匡先升,浙江工商大学工商管理学院硕士研究生;朱亚丽,浙江工商大学工商管理学院副教授,硕士生导师;张晓鹏,浙江工商大学工商管理学院讲师,博士。
基金资助:
浙江省社会科学规划“之江青年课题”项目（16ZJQN009YB）；浙江省自然科学基金项目（LY18G020002；LY13G200010）；国家自然科学基金项目（71672179）。

Coordination Mechanism for Supply Chain Considering Cost-sharing Contracts under C2B Mode

Xiao Di^1,2, Kuang Xiansheng¹, Zhu Yali¹, Zhang Xiaopeng¹

1. School of Business Administration, Zhejiang Gongshang University, Hangzhou 310018;
2. Modern Business Research Center, Zhejiang Gongshang University, Hangzhou 310015

Received:2018-07-15 Online:2019-09-28 Published:2019-09-29

摘要/Abstract

摘要：

研究了由一个C2B电商企业和一个供应商组成的供应链中，供应链成员在集中决策，以及使用批发价格契约、存在质量依赖的批发价格契约和成本分担契约三种不同契约的情境下供应链成员的运营决策，并考察了个性化定制努力成本系数、成本分担系数等重要参数对个性化定制努力程度和质量控制努力程度等决策变量以及供应链成员利润的影响。研究表明，当C2B电商企业的定制努力成本系数超过某一阈值时，批发价格契约不能达成交易，而成本分担契约仍能发挥作用，并且能够在提升C2B电商企业定制努力的同时，实现供应链成员利润的帕累托改进。特别地，若C2B电商企业是供应链的领导者，当其定制努力成本系数超过某一阈值时，批发价格契约和成本分担契约均无法实现交易，而存在质量依赖的批发价格契约能够达到集中决策时的协调效果。

关键词: C2B, 成本分担, 供应链协调, 定制努力

Abstract:

The paper studies a supply chain that consists of one C2B E-business firm and one supplier in which supply chain members make decisions under four different scenarios:centralized decision, a wholesale price contract, a quality-dependent wholesale price contract and a cost-sharing contract. And this paper investigates the impact of customization cost coefficient and cost sharing coefficient on decision variables such as the customization effort, the quality effort and the profit of supply chain members. The results show that, when the customization cost coefficient exceeds a certain threshold, the wholesale price contract cannot be executed. But the cost-sharing contract still works and could achieve Pareto improvement of supply chain members. Particularly, if the C2B E-business firm is a leader of supply chain, when the customization cost coefficient exceeds a certain threshold, both wholesale price contract and cost-sharing contract cannot be executed. But the quality-dependent wholesale price contract can coordinate the decision of the members of the supply chain and reach the level of centralized decision.

Key words: C2B, cost-sharing contract, supply chain coordination, customization effort

肖迪, 匡先升, 朱亚丽, 张晓鹏. C2B电商情境下考虑成本分担契约的供应链协调策略[J]. , 2019, 31(9): 255-265.

Xiao Di, Kuang Xiansheng, Zhu Yali, Zhang Xiaopeng. Coordination Mechanism for Supply Chain Considering Cost-sharing Contracts under C2B Mode[J]. , 2019, 31(9): 255-265.

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