面子、人情与知识共享意愿间关系的实证研究：基于知识隐性程度的调节效应

摘要/Abstract

摘要：

本文聚焦国家文化与知识属性对知识共享意愿的影响功效，选取面子导向和人情导向作为中国文化的代表构念，选取知识隐性程度作为知识属性的代表构念，将知识共享意愿细分为知识贡献意愿和知识获取意愿，通过对江苏省258名知识型员工的问卷调查，探究了两种文化（面子导向和人情导向）对两种知识共享意愿（知识贡献意愿和知识获取意愿）的影响功效，以及知识隐性程度对两种文化与两种知识共享意愿间关系的调节效应。实证检验结果表明：面子导向和人情导向对知识贡献意愿均具有显著正向影响，对知识获取意愿均具有显著负向影响；知识隐性程度既对面子导向与知识贡献意愿间关系起到显著正向调节效应，也对面子导向与知识获取意愿间关系起到显著正向调节效应；知识隐性程度对人情导向与知识贡献意愿间关系起到显著负向调节效应，对人情导向与知识获取意愿间关系起到显著正向调节效应。

关键词: 知识共享意愿, 面子导向, 人情导向, 知识隐性程度

Abstract:

This study focuses on the effects of national culture and knowledge attributes on knowledge sharing intention. Mianzi orientation and renqing orientation are chosen as the representative variables of national culture, tacitness of knowledge is chosen as the representative variable of knowledge attributes, and knowledge sharing intention is divided into knowledge donating intention and knowledge collecting intention. Based on a survey of 258 knowledge workers from Jiangsu province, this study explores the effects of two cultural variables (mianzi orientation and renqing orientation) on two types of knowledge sharing intention (knowledge donating intention and knowledge collecting intention), and the moderating effects of tacitness of knowledge on the relationships between two cultural variables and two types of knowledge sharing intention. The empirical results show that:both mianzi orientation and renqing orientation have a significant positive effect on knowledge donating intention, and a significant negative effect knowledge on collecting intention; tacitness of knowledge positively moderates the relationship between mianzi orientation and knowledge donating intention, and positively moderates the relationship between mianzi orientation and knowledge collecting intention; tacitness of knowledge negatively moderates the relationship between renqing orientation and knowledge donating intention, and positively moderates the relationship between renqing orientation and knowledge collecting intention.

Key words: knowledge sharing intention, mianzi orientation, renqing orientation, tacitness of knowledge

金辉, 段光, 李辉. 面子、人情与知识共享意愿间关系的实证研究：基于知识隐性程度的调节效应[J]. , 2019, 31(5): 147-162.

Jin Hui, Duan Guang, Li Hui. An Empirical Study of the Relationships between Mianzi Orientation, Renqing Orientation and Knowledge Sharing Intention: The Moderating Effects of Tacitness of Knowledge[J]. , 2019, 31(5): 147-162.

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