认知视角下企业战略变革过程中的冲突形成研究

摘要/Abstract

摘要：

本文以认知为视角，从微观层面对企业战略变革中的冲突形成进行了研究。首先，界定冲突的内涵与类别，并从认知主体、认知与认知客体角度分析了冲突形成的一般成因与战略变革成因。其次，以企业战略变革过程为主线，分析了企业高层、中层与执行层管理者由于角色定位、注意力关注与认知图式的不同，在纵向与横向之间形成任务认知冲突、过程认知冲突与关系认知冲突的机理，建构了企业战略变革过程中冲突形成的理论模型。最后，以中国航天科技集团有限公司为研究样本，通过调查问卷方式开展了实证研究，结果表明：战略变革知觉与冲突显著正相关；战略变革与任务认知冲突、关系认知冲突显著正相关；战略变革与过程认知冲突不相关。

关键词: 冲突形成, 战略变革, 认知视角, 企业战略

Abstract:

In this paper, we study the formation of conflicts in the strategic change of enterprises from the micro level under the perspective of cognition. First of all, we illuminate the connotation and category of conflict and analyze the general causes of the formation of conflict and the causes of strategic change from the perspective of cognitive subject, cognition and cognitive object. Then, we take the process of strategic change as the main line to analyze the differences of role orientation, attention and cognitive schema between top, middle and executive managers. By doing do, we find out the mechanism of the cognitive conflict of task, the cognitive conflict of process and the cognitive conflict of relationship from the vertical and horizontal perspectives. As a result, the theoretical model formed by conflict in the process of the strategic change of enterprise is constructed. Finally, we take China Aerospace Science and Technology Group Co., Ltd. as the research sample and make an empirical study by means of questionnaires. The result shows that the perception of strategic change is positively correlated with the conflict of it, in which the strategic change is positively correlated with the cognitive conflict of task and the cognitive conflict of relationship, while strategic change is not correlated with the cognitive conflict of process.

Key words: conflict formation, strategic change, cognitive perspective, corporate strategy

李旭文, 齐中英. 认知视角下企业战略变革过程中的冲突形成研究[J]. , 2019, 31(4): 162-174.

Li Xuwen, Qi Zhongying. Research on Conflict Formation in the Process of Enterprise Strategic Transformation from Cognitive Perspective[J]. , 2019, 31(4): 162-174.

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