主观规范与员工创新行为：印象管理动机的研究视角

摘要/Abstract

摘要：

以往对员工创新行为动机的研究多基于组织行为学个体激励视角，从内部动机和外部动机展开。本研究基于社会心理学的视角，挖掘了印象管理动机这一核心概念，并探究了印象管理动机的前置因素——主观规范通过印象管理动机对创新行为的作用机制。通过问卷调查的研究方法，对来自654名员工的数据分析表明：（1）指令性规范正向影响创新构想执行，示范性规范正向影响创新构想产生与创新构想执行；（2）示范性规范通过印象管理动机促进员工创新构想产生与创新构想执行；（3）自我构念在示范性规范与印象管理动机之间起正向调节作用。研究成果丰富与拓展了中国情境下个体创新行为的理论体系，为组织在创新管理实践中激发员工创新行为寻求更多的管理策略提供了理论指导。

关键词: 主观规范, 印象管理动机, 自我构念, 创新行为

Abstract:

The existing studies on employees' innovation behavior are mainly based on the perspective individual motivation perspective under the organizational behavior theory, including internal motivation and external motivation. Based on the perspective of social psychology, this paper explores the core concept of impression management motivation and the effect relationship between subjective norm and impression management motivation. Analysis on the data of 654 usable questionnaires indicates that:(1) Injunctive norms have a positive effect on innovative idea implementation, and descriptive norms have a positive effect on both innovative idea generation and innovative idea implementation; (2) Descriptive norm indirectly affects innovative idea generation and innovative idea implementation through impression management motivation; (3) Self-construal moderates the relationship between descriptive norm and impression management motivation. The significance of this study lies in the fact it not only enriches and supplements the theory system of individual innovation behavior, but also provides theoretical instructions for organizations to stimulate more employees' innovation behavior in management practices.

Key words: subjective norm, impression management motivation, self-construal, innovation behavior

赵斌, 周倩倩, 刘桂霞, 宇卫昕. 主观规范与员工创新行为：印象管理动机的研究视角[J]. , 2019, 31(3): 71-82.

Zhao Bin, Zhou Qianqian, Liu Guixia, Yu Weixin. Subjective Norm and Employees' Innovation Behavior: A Perspective of Impression Management Motivation[J]. , 2019, 31(3): 71-82.

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