基于动态匹配视角的企业服务整合路径及机制研究——佳怡供应链集团1999-2017年纵向案例研究

摘要/Abstract

摘要：

服务整合在信息价值规划和管理决策支持中能够个性化的满足顾客需求，同时能够对服务一体化的市场潜力进行有效评估，从而实现企业的权衡性决策优化和多功能性边界拓展。本文以企业的服务整合为主线，运用案例研究方法，从动态匹配的理论视角探讨了企业在移动互联网时代下的服务整合机制的理论框架以及企业在发展的不同阶段其服务整合机制的构建及其实现路径。研究结果显示，企业的服务整合有三种模式，分别是原始创业阶段的市场导向型服务整合、规范行进阶段的平台构建型服务整合、持续发展阶段的创新生态型服务整合。通过对服务整合模式的分析、设计和演变的思考，为服务管理和创新研究的理论和方法问题提供了新的线索和视角，有利于企业服务创新能力的培育和构建。

关键词: 动态匹配, 服务整合, 服务创新, 案例研究

Abstract:

Service integration can satisfy the personalized expression of customer needs in information value planning and management decision support. At the same time, it can effectively help evaluate the market potential of service integration, so as to achieve the expansion of trade-off and multi-functional boundaries. Based on the enterprise service extension and service integration as the main line, using the method of case study, this paper discusses the theoretical framework and the enterprises in the era of mobile Internet services under the integration mechanism at different stages of development in service extension and service integration system construction, and reveals the path from the perspective of dynamic matching. The research results show that there are three modes of service integration in enterprises, namely, the market oriented service integration in the initial stage of entrepreneurship, the platform building service integration in the progressive stage, and the innovative eco service integration in the stage of sustainable development. Through the analysis, focusing on the design and evolution of service integration mode, we can provide new clues and perspectives for the theory and method of service design and innovation research, and help strengthen the cultivation and construction of enterprise's service innovation capability.

Key words: dynamic fit, service integration, service innovation, case study

于超, 朱瑾, 夏同水. 基于动态匹配视角的企业服务整合路径及机制研究——佳怡供应链集团1999-2017年纵向案例研究[J]. , 2019, 31(2): 291-304.

Yu Chao, Zhu Jin, Xia Tongshui. Research on Enterprise Service Integration Mechanism Based on the Perspective of the Dynamic Fit——A Longitudinal Case Study of Joyi Supply Chain Group of 1999-2017[J]. , 2019, 31(2): 291-304.

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