消费者后悔预期对再制造供应链质量决策的影响

›› 2018, Vol. 30 ›› Issue (11): 234-246.

消费者后悔预期对再制造供应链质量决策的影响

高鹏^1,2, 杜建国¹, 聂佳佳³, 陆玉梅²

1. 江苏大学管理学院, 镇江 212013;
2. 江苏理工学院商学院, 常州 213001;
3. 西南交通大学经济管理学院, 成都 610031

收稿日期:2016-07-19 出版日期:2018-11-28 发布日期:2018-11-22
通讯作者: 聂佳佳,西南交通大学经济管理学院副教授,博士
作者简介:高鹏,江苏理工学院商学院副教授,江苏大学管理学院博士研究生;杜建国,江苏大学管理学院教授,博士生导师;陆玉梅,江苏理工学院商学院教授,博士。
基金资助:
国家自然科学基金项目（71471076；71673118；71672153）；江苏省教育厅高校哲学社会科学项目（2016SJB630135）；四川循环经济研究中心规划项目（XHJJ-1515）；四川省社会科学重点研究基地四川省电子商务与现代物流研究中心课题（DSWL16-6）。

Impact of Consumer's Anticipated Regret on Quality Decision of Remanufacturing Supply Chain

Gao Peng^1,2, Du Jianguo¹, Nie Jiajia³, Lu Yumei²

1. School of Management, Jiangsu University, Zhenjiang 212013;
2. School of Business, Jiangsu University of Technology, Changzhou 213001;
3. School of Economics and Management, Southwest Jiaotong University, Chengdu 610031

Received:2016-07-19 Online:2018-11-28 Published:2018-11-22

摘要/Abstract

摘要：

研究了消费者的购买后悔预期如何影响再制造供应链中OEM质量决策。在推导消费者需求函数的基础上分别构建并求解了不存在后悔预期以及存在后悔预期时的质量竞争模型，并通过理论分析以及数值仿真对结果进行了分析。研究表明：不完全垄断下，消费者后悔预期会提升产品价格和质量，降低需求；竞争条件下，产品质量与后悔预期敏感度和消费者异质性均负相关，消费者后悔预期会降低两种产品的价格、新产品需求和OEM期望利润，提升再制品需求并抬高IR参与市场竞争的门槛；当再制品质量期望估值较大时，完全垄断市场的产品质量高于竞争市场；当消费者异质性较低时，IR利润、供应链利润、消费者剩余以及社会总福利均与后悔预期正相关，异质性较高时则结论相反。

关键词: 后悔预期, 消费者异质性, 再制造供应链, 质量决策

Abstract:

This paper studies how anticipated regret of customers influences OEM's quality decision of remanufacturing supply chain. Based on consumers' demand function, we build and solve a quality competition model under two scenarios: one with anticipated regret and the other without. Then we use theoretical analysis and numerical simulation methods to analyze the result. Our analysis shows that under an imperfect monopoly market, the anticipated regret is expected to enhance the product price and quality so as to reduce demand; under a competitive market, the equilibrium quality of product is negatively related to the sensitivity of anticipated regret and heterogeneity of consumers. The raise of anticipated regret would decrease the price of two products, demand of new product and OEM's profit while improving the demand of remanufactured product and enhancing the threshold of the IR to enter the market. When the expected evaluation of remanufacturing product quality is high, the quality in a monopoly market is higher than that in a competitive market. In addition, under a competitive market, the demand of remanufacturing product shows it is correlated with sensitivity of anticipated regret while the latter would obviously increase the profit of IR and supply chain, consumer surplus and the total social welfare when the heterogeneity of consumers is at a low level, and vice versa.

Key words: anticipated regret, consumer heterogeneity, remanufacturing supply chain, quality decision

高鹏, 杜建国, 聂佳佳, 陆玉梅. 消费者后悔预期对再制造供应链质量决策的影响[J]. , 2018, 30(11): 234-246.

Gao Peng, Du Jianguo, Nie Jiajia, Lu Yumei. Impact of Consumer's Anticipated Regret on Quality Decision of Remanufacturing Supply Chain[J]. , 2018, 30(11): 234-246.

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