管理评论

›› 2018, Vol. 30 ›› Issue (6): 123-135.

• 电子商务与信息管理 • 上一篇    下一篇

网络百科社区协调机制研究——以Wikipedia为例

刘丰军1, 裘江南2, 林正奎1, 赵娜3   

  1. 1. 大连海事大学航运经济与管理学院, 大连 116026;
    2. 大连理工大学管理与经济学部, 大连 116024;
    3. 山东工商学院管理科学与工程学院, 烟台 264005
  • 收稿日期:2016-01-04 出版日期:2018-06-28 发布日期:2018-06-25
  • 通讯作者: 林正奎(通讯作者),大连海事大学航运经济与管理学院教授,博士生导师,博士
  • 作者简介:刘丰军,大连海事大学航运经济与管理学院博士研究生;裘江南,大连理工大学管理与经济学部教授,博士生导师,博士;赵娜,山东工商学院管理科学与工程学院副教授,博士。
  • 基金资助:

    国家自然科学基金项目（71573030）；山东省自然科学基金项目（ZR2017BG014）；山东工商学院博士启动基金项目（B5201705）。

Research on the Coordination Mechanisms in Online Encyclopedia Community:An Empirical Research on Wikipedia

Liu Fengjun1, Qiu Jiangnan2, Lin Zhengkui1, Zhao Na3   

  1. 1. School of Maritime Economics and Management, Dalian Maritime University, Dalian 116026;
    2. Faculty of Management and Economics, Dalian University of Technology, Dalian 116024;
    3. School of Management Science and Engineering, Shandong Technology and Business University, Yantai 264005
  • Received:2016-01-04 Online:2018-06-28 Published:2018-06-25

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摘要：

本文从群体协作的整体视角出发，基于社会认知理论和团队互动过程理论，深入探讨了网络百科社区协调机制对协作冲突和内容质量的内在影响机制。以英文版Wikipedia为研究对象，基于748个样本数据，通过OLS回归和有序Logistic回归对模型进行了实证检验。研究表明：协调机制是影响网络百科社区群体协作冲突和内容质量的重要因素，知识异质性与协作冲突间正向关系、任务复杂度与协作冲突以及协作冲突与内容质量间倒U型关系均受到协调机制显著负向调节作用。本研究不仅丰富了对网络百科协调机制的理论认知，而且对进一步优化网络百科系统平台、完善社区协调机制具有重要的实践意义。

关键词: 网络百科, 协调机制, 协同创作, 协作冲突, 内容质量

Abstract:

From the perspective of group collaboration overall process, this paper studies the logical relationship between coordination mechanisms and collaborative conflict, as well as coordination mechanisms and content quality based on the social cognitive theory and team interaction theory. The models in this paper are tested with survey data from 748 English Wikipedia entries by using ordinary least squares (OLS) and ordered logistic regression (OLR). Results show that coordination mechanisms are important factors affecting collaborative conflict and content quality. Coordination mechanisms weaken the positive relationship between knowledge heterogeneity and collaborative conflict, the inverted U relationship between task complexity and collaborative conflict, and the inverted U relationship between collaborative conflict and content quality. The research not only provides excellent theoretical enlightenment for coordination mechanisms in online encyclopedia community, but also has practical significance for further optimizing online encyclopedia system platform and perfecting community coordination mechanisms.

Key words: online encyclopedia, coordination mechanisms, collaborative creation, collaborative conflict, content quality