数字盗版控制策略研究综述与展望——法律、技术与企业运营层面的分析视角

摘要/Abstract

摘要：

数字化和P2P网络通信技术的快速发展使得数字产业成为全球经济的重要组成部分，与此同时产生了严重的数字盗版问题，引起学术界和产业界的密切关注。本文在行为主体的动态博弈框架下评析了传统的盗版控制方法之效果，指出现存的理论研究主要从影响盗版行为的一个或两个层面来探讨盗版管理问题，其研究深度远不能应对当前数字盗版控制的需求；基于此，提出了数字盗版控制的研究方向，即从市场主体的行为决策视角出发，考虑政府的版权保护政策、企业的商业运营策略与消费者的自选择行为决策等三者之间的策略性互动，构建影响盗版行为的多层面驱动因素于一体的一般性理论分析框架，以便于选择有效的盗版控制策略组合，给政策制定者（设计有效的数字版权保护政策）和企业（选择恰当的技术保护水平及定价机制）联合管理盗版提供理论基础和实践依据。

关键词: 数字产品, 盗版控制, 策略组合, 行为决策, 动态博弈

Abstract:

Technological advances in digitalization and peer-to-peer networking communications technologies have transformed digital industry into one of the important components of global economy, and have aggravated digital piracy on the other hand, thus arousing great attention from both academia and business circles. In this paper, we examine the effectiveness of traditional piracy control methods under the behavioral-agents' dynamic game framework, and point out that previous researches analyze piracy problem only from one or two facets, which are far from meeting the requirments of current digital piracy control. Based on the review, we propose future directions for researches. That is, from the angle of market entities' behavioral decisions, taking into accounts strategic interactions among government policy, firm's business strategy and consumers 'self-selection behavior, researchers should focus on designing a theoretical analysis framework which could integrate mulilevel driving factors affecting digital piracy behaviors into a whole, so as to decide on effective piracy control strategies combinations, which can provide some guidelines on how to set up effective digital copyright protection policy for policy makers and how to choose appropriate technological protection levels and pricing schemes for digital goods firms.

Key words: digital goods, piracy control, strategy combinations, behavior decision, dynamic game

林旭东, 马利军, 田歆. 数字盗版控制策略研究综述与展望——法律、技术与企业运营层面的分析视角[J]. , 2018, 30(6): 93-103.

Lin Xudong, Ma Lijun, Tian Xin. Review of Digital Piracy Control Strategies from the Perspectives of Law, Technique and Business Operation[J]. , 2018, 30(6): 93-103.

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