国际新创企业数字机会窗口识别与战略节奏选择研究

摘要/Abstract

摘要： 数字机会窗口的涌现，既带给国际新创企业在国际市场快速追赶的契机，更催生了其换道“领跑”的全新机遇，但现有研究尚未深入探讨这类企业开发数字机会窗口的战略节奏选择问题。本文选择四家成功把握数字机会窗口的国际新创企业为研究对象，在剖析机会窗口特性的基础上，构建数字机会窗口与战略节奏的匹配理论模型。研究发现如下：①从机会转化视角，基于“创新类型”和“核心资源”两个维度，将国际新创企业所面临的数字机会窗口划分为“内向-开发性”“外向-开发性”“内向-探索性”“外向-探索性”四种类型；②针对不同类型的数字机会窗口，国际新创企业分别采取“渐进突破”“同频适应”“灵活编排”和“高频塑造”四种战略节奏来进行机会转化，并凭借数字连接和资源整合两种战略行动的有机组合顺利推进战略节奏的实施；③在数字连接和资源整合协调组合过程中，国际新创企业主要通过“强化互补”和“协同融合”两种机制来释放行动组合的效能。本文最终所形成的理论框架，对于理解国际新创企业在数字全球化背景下独特的国际化拓展行为具有重要理论意义，并响应了国际商务领域学者对于扩展数字时代新创企业国际化行为研究的呼吁。

关键词: 国际新创企业, 数字机会窗口, 战略节奏, 数字连接, 资源整合

Abstract: The emergence of digital windows of opportunity not only provides international new ventures (INVs) with opportunities to catch up rapidly in the global market, but also generates brand-new opportunities for them to overtake competitors and “take the lead”. However, existing research has not yet explored in depth the issue of strategic rhythm selection for such enterprises to develop digital windows of opportunity. This paper selects four INVs that have successfully seized digital windows of opportunity as research objects, and constructs a theoretical model matching digital windows of opportunity with strategic rhythms on the basis of analyzing the characteristics of windows of opportunity. The research findings are as follows: (1) From the perspective of opportunity transformation, based on the two dimensions of “innovation type” and “core resource”, the digital windows of opportunity faced by INVs are divided into four types, namely “internal-exploitative”, “external-exploitative”, “internal-exploratory” and “external-exploratory”; (2) For different types of digital windows of opportunity, INVs adopt four strategic rhythms, namely “gradual breakthrough”, “synchronous adaptation”, “flexible orchestration” and “high-frequency shaping”, to carry out opportunity transformation, and smoothly promote the implementation of strategic rhythms by virtue of the organic combination of two strategic actions: digital connection and resource integration; (3) In the process of the coordinated combination of digital connection and resource integration, INVs mainly release the effectiveness of the action combination through two mechanisms: “enhanced complementarity” and “collaborative integration”. The theoretical framework finally formed in this paper is of great theoretical significance for understanding the unique international expansion behaviors of INVs in the context of digital globalization, and responds to the call of scholars in the field of international business to expand the research on the internationalization behaviors of new ventures in the digital era.

Key words: INVs, digital opportunity window, strategic rhythm, digital connectivity, resource integration

孙懿, 许晖. 国际新创企业数字机会窗口识别与战略节奏选择研究[J]. 管理评论, 2026, 38(8): 276-288.

Sun Yi, Xu Hui. Research on Identification of Digital Opportunity Windows and Strategic Rhythm Selection for International New Ventures[J]. Management Review, 2026, 38(8): 276-288.

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