中小微创业者“乡村烙印”与企业绿色行为

摘要/Abstract

摘要： 企业绿色转型是推动高质量发展与建设美丽中国的重要力量，中小微企业作为反映宏观经济发展态势的“晴雨表”，其创业者对企业绿色发展的影响备受关注。基于中国中小企业创新创业调查（ESIEC）2018年及2023年数据，本文实证检验了中小微创业者的“乡村烙印”对于企业绿色行为的影响效果及作用路径。研究表明，中小微创业者的“乡村烙印”显著促进了企业绿色行为。作用机制表明，有“乡村烙印”的创业者因存在相对更强的社会责任，间接地对企业绿色行为产生积极影响。异质性分析表明，“乡村烙印”对企业绿色行为的正向影响在第二、三产业企业中效果更为明显；学历教育、异地务工，以及参与职业培训和行业协会引致的人力资本水平提升，可以加强“乡村烙印”对企业绿色行为的正向影响。本研究为“乡村烙印”影响企业绿色决策这一新命题提供理论解释和经验证据，为政府鼓励返乡入乡体验农耕文化、赓续生态文明理念提供重要的决策参考，亦为企业绿色发展研究补充了源自“三农”领域的中国智慧和中国方案。

关键词: “乡村烙印”, 企业绿色行为, 烙印理论, 社会责任

Abstract: Corporate green transformation is a crucial driver of high-quality economic development and the construction of a “Beautiful China.” As a key “barometer” reflecting macroeconomic dynamics, micro, small and medium-sized enterprises(MSMEs) have attracted increasing attention toward the role of entrepreneurs in shaping green development. Based on data from the Enterprise Survey for Innovation and Entrepreneurship in China (ESIEC) for 2018 and 2023, this study empirically examines the impact of micro-, small-, and medium-sized entrepreneurs’“rural imprint” on corporate green behavior and the underlying mechanisms. The results show that entrepreneurs’ rural imprint significantly promotes corporate green behavior. Mechanism analysis indicates that entrepreneurs with a rural imprint tend to exhibit stronger social responsibility awareness, which indirectly fosters corporate green behavior. Heterogeneity analysis reveals that the positive effect is more pronounced among firms in the secondary and tertiary sectors. Improvements in human capital induced by formal education, vocational training, industry association participation, and migrant work experience can strengthen the positive impact. This study provides important decision-making references for governments to encourage public engagement with farming culture and to promote the concept of ecological civilization, while also enriching the literature on corporate green behavior by offering Chinese perspectives and solutions.

Key words: rural imprint, corporate green behavior, imprinting theory, social responsibility

赵璧, 周密. 中小微创业者“乡村烙印”与企业绿色行为[J]. 管理评论, 2026, 38(6): 140-152.

Zhao Bi, Zhou Mi. Micro-, Small-, and Medium-sized Entrepreneurs’ “Rural Imprint” and Corporate Green Behavior[J]. Management Review, 2026, 38(6): 140-152.

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