管理评论 ›› 2026, Vol. 38 ›› Issue (2): 235-246.

• 运营与供应链管理 • 上一篇    

不确定环境政策下企业绿色转型策略选择

朱扬光1, 唐文之2, 黄冲3, 杜少甫3   

  1. 1. 合肥工业大学经济学院, 合肥 230009;
    2. 合肥大学经济与管理学院, 合肥 230601;
    3. 中国科学技术大学管理学院, 合肥 230026
  • 收稿日期:2024-05-24 发布日期:2026-03-13
  • 作者简介:朱扬光,合肥工业大学经济学院副教授,博士;唐文之,合肥大学经济与管理学院副教授,博士;黄冲(通讯作者),中国科学技术大学管理学院博士研究生;杜少甫,中国科学技术大学管理学院教授,博士生导师。
  • 基金资助:
    国家自然科学基金面上项目(72271078;72471219);国家自然科学基金青年项目(71904041)。

Strategic Choice of Green Transformation for Firms under Uncertain Environmental Policies

Zhu Yangguang1, Tang Wenzhi2, Huang Chong3, Du Shaofu3   

  1. 1. School of Economics, Hefei University of Technology, Hefei 230009;
    2. School of Economics and Management, Hefei University, Hefei 230601;
    3. School of Management, University of Science and Technology of China, Hefei 230026
  • Received:2024-05-24 Published:2026-03-13

摘要: 政策制定受到行业转型现状的影响,诸多环境政策的落地与实施,常因行业表现出的转型实现难度而被推迟或废除。基于企业行为对政策制定的影响,本研究以未来不确定性政策为切入点,构建政府和竞争企业的三阶段博弈模型,探讨政府如何参照企业行为(自愿绿色转型行为、退出市场行为)制定可行且经济合理的环境政策,并分析企业应对不确定环境政策的转型策略。研究结果表明:当企业转型成本大且单位绿色生产成本较低时,政府应颁行处罚强度中等的政策,淘汰部分未转型企业,实现更高的社会福利。不确定的环境政策会引起企业的策略行为:若政府在颁行严格政策时适度考虑企业行为,竞争企业会采取差异化的绿色转型策略,绿色企业通过转型实践为政府实施严格政策提供实践依据,并在严格政策环境下获取更大的市场份额,而未转型企业则冒着退市风险采用收益较高的传统生产模式;若政府在颁行严格政策时高度关注企业行为,企业倾向于自愿绿色转型,以免面临高额的政策处罚甚至退市风险;若政府在颁行严格政策时几乎不考虑企业行为,竞争企业则倾向于延续现有的传统生产模式。

关键词: 绿色转型, 政策不确定性, 政策可行性, 策略行为

Abstract: Policy-making is often shaped by the current state of industrial transformation, with many environmental policies delayed or abandoned due to the perceived challenges of industry-wide implementation. Focusing on the impact of firms’ behavior on policy-making, this study examines environmental policy uncertainty through a three-stage game model involving the government and competing firms. The model examines how the government designs feasible and economically rational environmental policies by referencing firms’ behaviors (e.g., voluntary green transformation, market exit) and analyzes firms’ transformation strategies in response to uncertain environmental policies. The results show that when firms face high transformation difficulty but low unit costs of green production, the government should implement moderately stringent policies with penalties to phase out part of the non-transforming firms and enhance overall social welfare. Uncertain environmental policies will induce firms to behave strategically. When the government moderately takes firms’ behavior into account in introducing stringent policies, competing firms adopt differentiated green transformation strategies. Green firms voluntarily transform and, through their transformation practices, provide a practical basis for stringent policies, thereby gaining greater market share under a stringent policy environment, while non-transforming firms, risking market exit, opt for high-return traditional production practices. When the government places strong emphasis on firms’ behavior in introducing stringent policies, firms are inclined to voluntarily transform to avoid substantial penalties or market exit risks. In contrast, when firms’ behavior is hardly considered in the policy-making process, competing firms prefer to maintain their existing traditional production practices.

Key words: green transformation, policy uncertainty, policy feasibility, strategic behavior