管理评论 ›› 2026, Vol. 38 ›› Issue (10): 172-186.

• 市场营销 • 上一篇    

从关切到支付:居民能源安全支付意愿的认知驱动机制

蒋淼1, 郭菊娥1, 邢光远2   

  1. 1. 西安交通大学管理学院, 西安 710049;
    2. 西安交通大学经济与金融学院, 西安 710049
  • 收稿日期:2025-02-06 发布日期:2026-11-14
  • 作者简介:蒋淼,西安交通大学管理学院博士研究生;郭菊娥(通讯作者),西安交通大学管理学院教授,博士生导师,博士;邢光远,西安交通大学经济与金融学院副教授,硕士生导师,博士。
  • 基金资助:
    国家社会科学西部项目(24XJY005)。

From Concern to Payment: The Cognitive Driving Mechanism of Residents’ Willingness to Pay for Energy Security

Jiang Miao1, Guo Ju'e1, Xing Guangyuan2   

  1. 1. School of Management, Xi'an Jiaotong University, Xi'an 710049;
    2. School of Economics and Finance, Xi'an Jiaotong University, Xi'an 710049
  • Received:2025-02-06 Published:2026-11-14

摘要: 构建稳固的国家能源安全储备体系离不开居民的广泛参与,但既有研究多从宏观政策或市场机制等视角展开,微观视角下居民参与国家能源安全建设的深层动因仍需深入探索。本文基于计划行为理论,整合“关切-认知-意愿”逻辑主线,利用全国1967份调研数据,采用偏最小二乘结构方程模型与模糊集定性比较分析相结合的混合研究方法,检验了居民能源供应安全关切与环境关切对能源安全支付意愿的影响机理及边界条件。研究发现:①能源供应安全关切通过增强态度和主观规范,提升能源安全支付意愿;而环境关切则通过相同路径对支付意愿产生负向影响。②集体主义价值取向起到了增强与缓冲的双重调节作用,既强化了能源供应安全关切对态度的正向影响,又缓解了环境关切对态度的负向影响。③组态分析揭示了高能源安全支付意愿的形成依赖于内部动机与外部压力的协同驱动,其中态度发挥关键作用。本研究深化了对国家能源安全情境下公众行为决策机制的理解,拓展了计划行为理论在能源安全研究领域的适用边界,并为提升居民参与国家能源安全治理提供了理论支撑与政策启示。

关键词: 能源安全关切, 能源安全支付意愿, 集体主义价值取向, 计划行为理论

Abstract: Building a resilient national energy security reserve system requires broad public participation. However, existing studies have largely focused on macro-level policies or market mechanisms, leaving the deeper micro-level motivations underlying residents’ participation in national energy security insufficiently explored. Grounded in the Theory of Planned Behavior, this study integrates a “concern-cognition-intention” analytical framework and draws on a nationwide survey of 1,967 respondents. Using a mixed-method approach that combines PLS-SEM with fsQCA, the study examines the mechanisms of how energy supply security concerns and environmental concerns influence residents’ willingness to pay for energy security as well as the boundary conditions. The results show that: (1) energy supply security concerns enhance willingness to pay by strengthening attitudes and subjective norms, whereas environmental concerns exert a negative effect on willingness to pay through the same pathways; (2) collectivist value orientation plays moderating roles of both amplifying and buffering — it reinforces the positive effect of energy supply security concerns on attitudes while mitigating the negative effect of environmental concerns on attitudes; (3) configurational analysis reveals that high willingness to pay for energy security depends on the joint effects of internal motivations and external pressures, with attitudes playing a pivotal role across multiple configurations. This study advances understanding of public decision-making mechanisms in the context of national energy security, extends the applicability of the Theory of Planned Behavior to the energy security domain, and provides theoretical foundations and policy implications for enhancing public participation in national energy security governance.

Key words: energy security concern, willingness to pay for energy security, collectivist value orientation, theory of planned behavior