基于创新绩效的企业数字注意力管理：研发投入跳跃的解释机制

摘要/Abstract

摘要： 在企业数字化转型加速推进的背景下，企业如何有效管理高层管理者的注意力资源以提升创新绩效，已成为理论研究的重要议题。基于间断平衡理论，本研究以2011—2022年247家A股制造业上市公司面板数据为样本，系统探讨高管团队数字注意力结构与研发投入策略对企业创新绩效的影响机制。研究发现：①在高管团队数字注意力结构中，注意力深度对企业创新绩效具有显著正向影响，而注意力宽度与创新绩效则呈倒U型关系；②研发投入跳跃在高管团队数字注意力影响创新绩效的过程中发挥部分中介作用；③管理自由度正向调节高管团队数字注意力深度对研发投入跳跃的影响，但对注意力宽度与研发投入跳跃间的调节效应不显著。本研究通过区分注意力内容结构，从间断平衡理论视角拓展了注意力基础观的解释边界，为企业统筹配置高管团队注意力资源、实现双元创新绩效目标提供了理论指导与实践启示。

关键词: 数字注意力, 创新绩效, 研发投入跳跃, 间断平衡理论, 管理自由度

Abstract: Against the backdrop of accelerating digital transformation, how firms effectively manage top executives’ attention resources to enhance innovation performance has emerged as a critical issue in organizational research. Drawing on punctuated equilibrium theory, this study uses panel data from 247 A-share listed manufacturing firms (2011—2022) to systematically examine the mechanisms through which top management team (TMT) digital attention structures and R&D investment strategies influence innovation performance. The findings reveal that: (1) Within TMT digital attention structures, attention depth has a significantly positive effect on innovation performance, whereas attention breadth exhibits an inverted U-shaped relationship with innovation performance; (2) R&D investment leaps partially mediate the relationship between TMT digital attention and innovation performance; (3) Managerial discretion positively moderates the effect of attention depth on R&D investment leaps, but shows no significant moderating effect on the relationship between attention breadth and R&D investment leaps. By differentiating dimensions of attention content, this study extends the explanatory scope of the attention-based view through the lens of punctuated equilibrium theory, providing both theoretical insights and practical guidance for optimizing TMT attention allocation and achieving ambidextrous innovation performance.

Key words: digital attention, innovation performance, R&D investment leaps, punctuated equilibrium theory, managerial discretion

柯清钊, 郑文智, 郑云蕾, 胡石清. 基于创新绩效的企业数字注意力管理：研发投入跳跃的解释机制[J]. 管理评论, 2026, 38(10): 137-150.

Ke Qingzhao, Zheng Wenzhi, Zheng Yunlei, Hu Shiqing. Enterprise Digital Attention Management Based on Innovation Performance: The Explanation Mechanism of R&D Investment Jump[J]. Management Review, 2026, 38(10): 137-150.

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