数字化导向如何影响新创企业生存与发展？——商业模式设计的中介效应

摘要/Abstract

摘要： 快速发展变化的数字技术环境使新创企业的生存与发展问题从单一的技术层面上升至战略层面。然而，对于数字化导向如何影响新创企业绩效这一重要问题，现有研究尚缺乏关注。本文基于开放式创新理论提出数字化导向概念，并引入商业模式设计构建理论模型，深入探讨与分析数字化导向对新创企业绩效的影响机制。研究结果表明：数字化导向对新创企业绩效具有正向影响；商业模式设计在两者之间起中介作用，其中新颖型商业模式设计在数字化导向与新创企业绩效之间起中介作用，而效率型商业模式设计在数字化导向与财务绩效之间起中介作用。研究结果不仅为数字化导向研究贡献了新内容，还为数字化转型背景下新创企业成长提供了一定的指导价值。

关键词: 数字化导向, 商业模式设计, 新创企业绩效

Abstract: The rapid development and change of the digital technology environment raises start-ups’ survival and development issue from the single technical level to the strategic level. However, the existing research has not paid much attention to the important issue of how digital orientation affects the performance of start-ups. Based on the open innovation theory, this paper puts forward the concept of digital orientation, and introduces the theoretical model of business model design and construction to deeply explore and analyze the mechanism of how digitalization orientation impacts the performance of start-ups. The results show that digital orientation has a positive impact on the performance of start-ups; Business model design plays an intermediary role between the two. Novelty-centered business model design plays an intermediary role between digital orientation and startup performance, while efficiency-centered business model design plays an intermediary role between digital orientation and financial performance. The research results not only contribute new content to digital-oriented research, but also provide certain guiding value for the growth of start-ups under the background of digital transformation.

Key words: digital orientation, business model design, start-up performance

汤新慧, 邢小强. 数字化导向如何影响新创企业生存与发展？——商业模式设计的中介效应[J]. 管理评论, 2026, 38(10): 127-136.

Tang Xinhui, Xing Xiaoqiang. How does Digital Orientation Affect the Survival and Development of Startups?—The Mediating Effects of Business Model Design[J]. Management Review, 2026, 38(10): 127-136.

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